Ryan LaSala

Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising

Image from: Video Interface / Shutterstock   Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform. Kantar Media analyzed ads appearing on both national TV and leading online video sites in October, and found that of the more than 4,100 brands advertising through either channel, 23% used online video, with 12% advertising on both online video and national TV, and 11% advertising on online video exclusively. Meanwhile,

Sunday Series: Astronomical Takeoff in the Science Category

Image from: Nebula / Shutterstock In the indelible words of the theme song of wisest man known to western culture, the ineffable Bill Nye The Science Guy, “SCIENCE RULES.” In the last month alone Americans spent a total of 149,038,982 minutes on sites in the Science Category. That’s over 283 years. That’s at least seven games of Monopoly. At least. So what do American’s want with science online? Evidently, quite a lot

The Compete Weekly Pulse

Stop the vigils! Stop the eulogies! Email marketing is NOT dead, or so says an MarketingProfs and this stellar infographic. Far from it, actually. In fact, “9 in 10 marketers says email is their primary channel for lead generation.” Additionally, only around 4% of B2B marketers consider email “not very important” in the same sample. According to the infographic, the top objectives of emails, in ranked order, are lead generation,

4 Keys to Improving Any Ecommerce Strategy

Image from: Stopwatch/Magnifying Glass/Faucet/Lightbulb / Shutterstock   This year $1.17 billion was spent on Cyber Monday, marking the heaviest online spending day in history. That’s a lot of capitol being exchanged exclusively online (in terms of Furbies, it’s about 19,500,000, in case anyone was wondering). Inevitably, in the thick of the commercial maelstrom known as The Holiday Season, concepts like Path-to-Purchase are gaining an almost reverent focus. The point of a

Sunday Series: The Eternal, Inevitable Uggs Kicking Butt

Image from: Wedding Uggs / TheWeddingGuru With winter forcing people indoors, into coats and into more layers, I thought this was an adequate time to do a Sunday Series on my favorite piece of winterized clothing: boots. Below is a list of the top ten fasted growing shoe and accessory sites, ranked by increases in their UVs between September and October. It’s expected that boots would be dominating right now,

The Compete Weekly Pulse

$9.2 billion. Billion. That’s 9 billion and then some. That’s enough to buy 16,666,667 Furbies! It’s also the forecast amount of US social media advertising revenues for 2016, up from the $4.6 billion estimate in 2012. According to our sources, social ‘native’ ads are expected to surpass display in growth within the forecast period, capping out at about a $3.85 billion spend in 2016. That’s a lot of Furbies… With

Sunday Series: Fitness/Beauty/Health Trends of Fall

Image from: Yoga / Shutterstock Obviously in the spirit of gluttony, I decided that this Sunday Series would focus on the up-and-coming in the health/beauty/fitness domains online. Where are people looking for the latest tips and trips to coral their body into a more flattering shape? What products are gaining traction in time for the holidays? What will, and what won’t, stave off the insulation of winter? Well, Oprah, you did it

The Compete Weekly Pulse

We hope everyone celebrating had a great Thanksgiving, and a productive (and safe!) Black Friday! Over the last week we announced a brand new bevy of research we’ve been working on with Twitter, looking at how Tweets influence online shopping. The pertinence is obvious; holiday shopping is here. We’re in the midsts of it. Knowing which strings to pluck is essential in maximizing holiday-timed campaigns. For instance, did you know

Sunday Series: Which Airline Soared In October?

Below is a table ranking the top growing airline sites by their monthly unique visitors. Interestingly enough, the first place goes to a lower ranked site, but quickly ascending site, malaysiaairlines.com. Also, despite its merger with Atlantic Southeast Airlines, Expressjet.com saw over 70% monthly growth. What I noticed after reviewing these top sites was the prevalence of international travel as the destination…

The Compete Weekly Pulse

When you think of cutting edge technology, what do you think of? Tron? Star Trek? Zenon: Girl of the 21st Century? Perhaps all of the above, but what you should be thinking of is beauty brands, specifically Estee Lauder (which launched an e-ccomerce site as early as 1996!). Now Estee Lauder is onto bigger, better, and smaller pursuits: mobile. Currently the company has 53 mobile sites in 12 markets, all

October Data Is LIVE At Compete

Image from: October Trends / Shutterstock   October data is now LIVE at Compete! Checking out the fastest growers for the month of October, 2012, we can pick out the obvious themes right away. Halloween costumes, and the retail cacophony surrounding them, are the most represented type of site in the top ten ranking. CWTV.com and AmcTV.com have both shown a tremendous influx of traffic for October, probably due to