Ryan LaSala

Happy New Year from the Compete Team!

  Image from: Champagne / Shutterstock The Compete team would love to wish everyone a happy New Year from Boston! It’s been quite a year in the digital world and there is so much to be thankful for! To feel the awe we feel when thinking about the power of the internet to inspire, change, and connection, check out the video below by Google reviewing 2012 via search data! Happy

Best of the Compete Blog: 2012 Edition

Image from: 2012 / Shutterstock Well well well! Here we are, at the brink of 2013, the whole of 2012 concisely packaged away in our retrospect. The natural thing to do at these transitions is to review, right? As marketers, analyzing past triumphs is often times the most telling process for elucidating the future, so as the new year approaches we’ve constructed a list of Compete’s top stories in 2012. But what

Sunday Series: Cookies, Crafting, and Kraft in the Cooking Category

Image from: Cookies / Shutterstock This weeks Sunday Series is all about cooking! In the holiday spirit, we pulled a list of the fastest growing cooking sites in the month of November. First and foremost, let’s just acknowledge that Christmas-Cookies.com landed the number spot as the fastest grower. In November. A bit preemptive, but so what? The second insight I noticed was that, for the most part, these sites are similar

Happy Holidays from Compete (Insights Included!)

Image from: Snowflake / Shutterstock We here at Compete would like to wish happy holidays to you and yours! We hope the season finds you warm, happy, and ready for the new year! But what would a holiday wish from Compete be without a modicum of data? Not very festive, that’s for sure! So below is a brief list of holiday-themed insights we’ve pulled to make the holidays just a little

Sunday Series: Which Movie Sites Saw Growth in November?

Image from: Film Reel / Shutterstock I don’t know about you, but one of my favorite components of the holiday season is finally finding the time to see all those movies I’ve been missing. This week’s Sunday Series features a ranking of the top movie sites (based on UVs), ordered by their month-over-month growth. As you can see, the film ‘Rise of the Guardians’ showed an astronomical growth since last

The Compete Weekly Pulse

What were the top sites in November 2012? Well, quite a bit of retail-themed sites, that’s for sure. We published our November data this week, and with it we put up a ranking of the fastest growing websites for the month. Check it out! Did you know that there are more than 200 million monthly active Twitter users? In Twitter’s own words, “you are the pulse of the planet.” If

The Social Makeup of Social Media: Income Breakdown

Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context. Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr

3 Strategies to Impact Your Consumer’s Path-to-Purchase

Image from: Maze image / Shutterstock I want you to take a moment to look around you. How many Internet-enabled devices do you own? I currently have two in my direct line of sight (computer, phone) and one in my bag (laptop). Like you and I, consumers live in an ‘always on’ environment. Yet, because of the multiplicity of these devices, it has become increasingly difficult to trace a consumer’s

Sunday Series: Top Growing E-Card Sites As Holidays Hit

Image from: E-card graphic / Shutterstock Over the past month there has been over a 50% increase in visitation to e-card sites as a whole. My guess is that as the holidays descend–and as the festive panic sets in–more and more people are turning to simple and alternative options to spread cheer. What struck me about the top ten fastest growing e-card sites was the variability. Smaller sites saw larger

The Compete Weekly Pulse

The holidays have begun! They’re here. So, how does one stay afloat? If you’re in the business of Ecommerce Advertising, check out ’3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products‘ for some great advice. Also, check out, ‘Why Your PPC Ads Must Meet the True and Positive Needs of Prospects.’ But what about email marketers? How can they connect with their recipients as the holiday rush continues

This is What an Age Breakdown of the Top Social Sites Looks Like

Image from: Baby On Computer / Shutterstock Seeing the age distribution across 6 of the top social media sites is a bit of a paradox: you almost expect the various patterns, but to see them in hard numbers brings a bit of objective clarity towards the assumptions and impressions we all have about who visits these sites. Below is an infographic put together using Compete’s demographic data for 6 social