Ryan Kent

The Impact of Steve Jobs’ Death on the Web

How did the web react to the untimely death of Steve Jobs?  As every article I seemed to read last week had to do with Jobs or Apple, I was curious to see the impact the news of Apple’s founder had around the web.  I wanted to see how sites were also affected by such an unusual traffic surge, and so I went first to the Keyword Referral tool on

Looking Outside Your Industry for Interesting Traffic Insights

And on the seventh day, Pandora rested. When looking for something interesting to blog about I typically take an industry that’s on my mind and explore a variety of ways of looking at sites within that category through the analytics tools over at Compete.com. Today it was streaming music sites.  While I was comparing the category to see if anything interesting popped up, I noticed something interesting: Pandora.com saw significant

Uncovering Non-Seasonal Traffic Patterns in a Seasonal Niche

Halloween was on my mind today.  With Labor Day over and chilly, rainy weather clouding up my week and reminding me of the fall season I begin to look forward to what is (in my opinion) the best holiday of the year.  This got me thinking of what costume I would wear this year, and so I started visiting a few costume supply retailers online. Wondering who else could possibly

Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a

The Big Move!

Compete has moved!  Outgrowing our old office space at the Prudential Center, we have moved to a fantastic new space on Boylston Street.  The new location is amazing, and should really give cramped Competers some space to breathe after living in such tight quarters!  While I’m in the New York office, I’ll still be sweating along in spirit by checking in with #competemoves on Twitter! Thinking about how moving in

The Sweet Smell of Sunscreen

I can always tell summer is coming by the way New York City smells.  There is nothing quite like ‘eau de Hot NY’ – walking outside you are immediately hit with top notes of black garbage bags soaking up summer heat and stagnant disease-festering water that evolves in the subway to expose a ripe middle of sweaty bodies and unwashed feet.  As your nose becomes accustomed to this assault however,

Using Online Data to Better Understand Real Estate Trends

I was reading an article the other day about Adzookie, a mobile advertising company that is working with homeowners under threat of foreclosure to transform their homes into painted billboards. The owners get help paying their mortgage, keeping the colorful ads in place for anywhere between three months and a year. While I understand that residual damage caused by the real estate bubble will continue to haunt our economy for

Will LivingSocial Really Overtake Groupon in 2012?

Social daily deal site LivingSocial recently announced that it will overtake Groupon in January 2012, highlighting that they now control $4 out of every $10 of deals sold on either platform. While I enjoy using both services, my first reaction was to question LivingSocial’s prediction, simply due to the phenomenal success Groupon has seen over this past year.  While LivingSocial’s subscriber base may have increased from 10 million to 24