Paul Zeckser

Why BankRate is so (G)RATE

I admit it — I love using Bankrate.com to find the best savings account rates and to use their online calculators. I’m not the only one, between 3 and 4.5 million Americans use the site every month and that number is growing steadily, up 20% year-over-year. But my love for the site, has not necessarily translated into universal love for the stock on Wall Street – RATE is down about

Which PGA Tour Sponsor is Getting the Biggest Benefit Online?

According to the PGA there are 27 million golfers in the US. For marketers, golf enthusiasts are an enticing target segment; according to the Golf Channel, their average viewer has a household income of $76,000 (compared to approximately $48,000 for all Americans). That may help explain why so many PGA tournaments have corporate sponsors — The Honda Classic, the Wachovia Championship, the AT&T Pebble Beach ProAm to name a few.

Which financial services companies are most attractive to Hispanics?

Much has been said about the influence of the Hispanic vote in the contentious presidential primaries. However, battling for Hispanics is nothing new to financial services marketers; they’ve been vying for the attention and a larger share of wallet from this important segment for a long time. Most major brands offer bilingual websites, for example GEICO and Bank of America, as well as specialized products and services, some of which

The (Re)Birth of Mobile Banking

While the upcoming iPhone launch is capturing the lion’s share of attention in the Wireless industry, the re-introduction of Mobile Banking has been at the core of a movement to make a cell phone your next wallet. Mobile Banking was unsuccessfully launched in the early 2000s, but better offerings and wireless technology have spurred a revival in Mobile Banking Strategies. Though 80% of wireless phones currently have the capability to

Prosper.com: Do you need a loan?

Do you need a loan? Or maybe you’re looking to loan money to someone else and earn a nice return? Well, join the 37,000 other people who visited prosper.com last month. It’s the "online marketplace for people-to-people lending." Whether you’re an entrepreneur looking to start a business or someone looking for a better return on your investments, you’ll find this site a wealth (yes) of information and opportunity. Take the

Break the Bank

My grandmother used to hide a $2 bill (not two $1 bills, but an actual $2 bill) every time she visited my house. Of course, when I found it she’d tell me to put it in my savings account. Now I’ve got about 57 $2 bills that I need to deposit. I want a high interest rate, a very low minimum balance and no fees. After a bit of research,