Parker Dillon

Will TJX Succeed with Second Ecommerce Attempt?

Image from: Second Chance / Shutterstock.com Last year, the TJX Companies announced that it will once again return to ecommerce, six years after its first attempt to join the online retail marketplace. Operating three successful retailer chains, T.J. Maxx, Marshalls, and HomeGoods, the TJX Companies is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. With 2012 sales at their brick-and-mortar stores expected to exceed

Walmart Boosts Conversions with Social Inspired Search Tool

Image from: Walmart Storefront / The Inquistr Online retailers are constantly trying to better understand exactly how consumers are shopping on their websites. If ecommerce sites can better understand the digital path to purchase, they can optimize their site’s layout, make it easier for the consumer to find what they are shopping for, and ultimately drive up conversion rates. One way a retailer can do this is by better understanding