What Does it Really Mean to be Innovative?
Last week’s session at the Ad Club of NYC hosted the innovative expertise of speaker, Saneel Radia. Radia is the Director of Innovation at Vivaki and the founder of innovation boutique, Finch15. He challenged the group to think about what the word “innovation” really means. Sure, we hear it all the time. But what must a company actually do to be considered innovative?
Essentials for PR Success: You Need a Story
Last week at the Advertising Club of NYC, special guest Sloane Humphrey, President of Powell Communications, came in to share some insight on what she refers to as “storytelling” through the lens of public relations. Powell Communications is a B2B PR firm that works with advertising, marketing, education and technology companies.
3 C’s for Motivating Employees and Driving Company Success
Last week’s session of the Advertising Club of New York provided insight into the creative side of advertising through the eyes of John Gagne, Executive Creative Director of Atmosphere Proximity. Gagne shared several case studies of successful digital ad campaigns with the group. It was especially interesting to hear about the creative process that essentially fueled the fire for each bright idea.
Addressing Research in the Digital Landscape
Continuing last week’s discussion on the Advertising & Marketing series hosted by the Ad Club of NYC, two Millward Brown Digital Research Analysts, Hannah Pavalow and Nicole Romano, provide additional insight on this week’s relevant topic of marketing research. Millward Brown’s own Senior Partner, Ann Green, spoke to the group about the challenges researchers face today.