Natalie Gauthier

Study Shows that Consumers Punish Brands for Poor Twitter Response Time

A new study by Millward Brown Digital and Lithium found that consumers may reward brands who respond back to their Tweets in a timely manner. Consumers have a high expectation for brands to respond back and may even turn negative if they don’t. Here’s what else brands need to know…

Brand Tweets Drive Automotive Shopping Action

Following the exciting automotive year-end shopping season, Compete and Twitter partnered together to understand the impact that Tweets posted by automotive companies have on the consumers who see them.  Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to an automotive Tweet more likely to visit the manufacturer’s website and take action…