Mike Perlman

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was

Four Things You Might Not Know About Twitter

Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter. 1. Twitter users are more likely to engage with the service through a mobile device than are users of

What Does The LinkedIn IPO Imply About The Value of Facebook?

The recent IPO of LinkedIn clearly illustrated the public’s infatuation with all things social.  The company ultimately priced its IPO at $45 a share after raising the range due to high investor demand.  Within its first day of trading the stock reached a high of $122.69 leaving the company with a market cap of $11.6B!  The stock has retreated (closed at 75.91 on 6/8), but this still leaves the company

The Role of Search in the Online Deposits Market

Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for deposit products (savings, checking, CDs, etc.).  The study revealed some interesting findings about just how prevalent search is within the consumer buying cycle.  Some of the key findings from this webinar include: Overall online shopper and applicant volume declined in 2009, however share of online shoppers utilizing search, especially Google, increased

The Role of Search in the Online Auto Insurance Market

Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for auto insurance. The study revealed some interesting findings about just how prevalent search is within the consumer buying cycle. Some of the key findings from this webinar include: Online auto insurance shopper volume has increased and price is the key driver of consumer choice 90% of those looking to replace an

The Role of Search in the Online Credit Card Market

Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for credit cards. Using the credit card market as an example, we are able to see how search has become a significant aspect of many consumers’ path to purchase across a variety of products and services. Some of the key findings from this study include: Search activity is frequent 35% of shoppers

American Express Open Forum Leverages Social Media

It is undeniable that social media is an increasingly pervasive medium for interacting with friends and family; evidenced by the fact that Facebook and MySpace are the eighth and tenth most visited sites on the entire web. What is less clear, however, is how effective social media is as a marketing channel. Can brands successfully drive business value from these sites or will they be viewed as artificially entering into

Are Consumers Satisfied with Online Banking?

It is undeniable that consumers are increasingly living their lives online. From buying a book, to viewing a photo, to posting a tweet through the use of Twitter, individuals are turning to the internet for a myriad of reasons. Financial services is certainly not immune to this digital migration. While it is clear that online banking usage and adoption is growing, it is less obvious how consumers view their current

Are Consumers Clamoring for Mobile Banking?

Financial institutions are investing heavily to build technological platforms and strategic partnerships to capitalize upon the growth of the mobile banking channel. We wanted to separate the hype from the reality by exploring one fundamental question: Is there really significant consumer demand for performing banking activities on a mobile device? The results of a recent survey targeted at online bankers illustrates that the mobile market, although still in its infancy,

Chase Launches "Chase Exclusives": Is the Campaign Gaining Traction Online?

In June 2008 Chase launched an innovative marketing program called Chase Exclusive that provided preferred offers to its existing online checking account customers. The campaign promoted "better rates," "more rewards," and "bigger discounts" to this group of consumers. Undoubtedly the aim of this program was to increase customer retention and grow the bank’s overall share of wallet amongst its consumer base across multiple product lines. Michael Cleary, head of product

Zillow Unveils New "Mortgage Marketplace" Offering

About eighteen months ago we wrote about the emergence of Zillow.com – the innovative real estate site that allows one to obtain a "Zestimate" of a residential property’s market value based on the company’s proprietary formula. While most people associate the Zillow brand primarily with home value estimation services, the company has increasingly expanded its product offerings. In April of this year Zillow launched a mortgage service called "Zillow Mortgage