Do Automotive Brands Engage Online Car Shoppers?
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools: Configurator Request a Quote Locate a Dealer Payment Estimator Why is shopping engagement important? Automobile manufacturer websites attract over 12