The Apple Effect: 1 Million Searches for 3 little ads
Apple has a long history of releasing critically acclaimed ads starting back in 1984 with "The Greatest Commercial of All Time." More recently, one of the coolest aspects of Apple advertising has been the use of relatively unknown musicians, with their music as the (seemingly) most important element of the commercial. Through multi-million dollar ad campaigns, Apple helps bring these lesser-known artists mainstream. With the recent launch of the iPod
Microsoft values Yahoo Visitors at $1,200 Each
The big news of the day is Microsoft’s $45 billion dollar bid for Yahoo. While the blogosphere will be abuzz with predictions of how this will shake up the online landscape, there’s a very real impact on pure "traffic ownership." We took a really brief look at what the potential merger means for Microsoft in terms of net new traffic, and how this will impact the big players in the
Sink or Swim? The Top Moving Sites Of 2007
At Compete we frequently write about monthly traffic volume and site popularity, but the focus is usually on the ten or twenty sites that enjoy monthly visitors in the tens (or even hundreds) of millions. While it’s important to investigate these sites, massively popular domains like Google or Yahoo typically don’t change much in terms of domain-level traffic or rank. Right behind these behemoths, however, a large number of websites
Introducing: Compete Top Site Lists
One of the best perks of working at Compete is the ability to analyze website traffic down to page level detail for any domain — measuring visitor conversion, discovering a website’s referral sources, and getting traffic figures for millions of sites without being restricted to analyzing five domains at a time through Site Analytics. Today, we’re pleased to make available Compete Top Lists. This new product provides ranking lists for
Top Online Dating Sites: Singlesnet takes the lead
Online personal sites are a lot like social networks; the most critical factor for a site’s success is people. More specifically, the volume and activity level of members needs to be high enough for users to make connections, and for visitors to be enticed to join. But despite the online personals market becoming increasingly crowded with newcomers, the top dogs of the industry seem to be as strong as ever.
Xbox 360 vs. Wii vs. PS3: Wii more in demand now than at launch
About one year ago, those lucky enough to purchase a Wii in November were enjoying it, about to make someone’s Christmas, or cleaning house on Ebay. Those who braved the lines or shelled out a premium for a PS3 were kicking themselves as retailers maintained an abundant supply of the console for most of December. Xbox 360 owners were too busy playing Gears of War to notice either situation. So
Amazon Customer Vote: 3,000 served, 1.3 million played
Online Shopping has plenty of perks: instantaneous price comparisons, customer reviews on everything from HDTVs to milk; communities focused entirely on finding deals. Ironically one of greatest benefits of online shopping, the ability to avoid crowds, has managed to take a lot of the holiday cheer out of recent Amazon promotions. For the last two years Amazon.com hosted a "Customer Vote" promotion allowing registered Amazon.com users to vote for enticing
The Myth of Cyber Monday: Busted.
It’s time to stick a fork in the notion of “Cyber Monday.” In terms of traffic, there’s no doubt that the holiday season represents a period of peak activity for retailers of all shapes, sizes and online penetration, but the idea that a bevy of internet users will start frantically clicking the "add to cart" button on the Monday after Thanksgiving is just wrong. However, the weeks leading up to
OpenSocial — Should Facebook really be worried and what are the next big apps?
The Facebook application platform took the social networking scene by storm for the past few months. But with MySpace (the largest social network in the US by a magnitude of 3) now on board with OpenSocial, it’s essentially everyone against Facebook. How will this impact the social networking sector overall? We took a look at the heavy users of Facebook, Myspace, and the top 5 OpenSocial partners (as of last
Facebook less efficient than MySpace? Shining the light on Page View Performance
Many media buyers are often forced to secure ad inventory based on total impressions"¦which in turn gives web designers a terrific incentive to inject a website with as many unnecessary pages as visitors will swallow. MySpace has been frequently called out on its bloated structure just for this reason. Because of page view inflation, flash and the increasing use of AJAX, time based metrics provide a much clearer picture of
Rottentomatoes.com top 20 Movies: What people watch before they watch
I don’t think I’m alone in thinking that a) going out to the movies has gotten ridiculously expensive and b) most mainstream movies aren’t terrific. Given these two truths, RottenTomatoes.com is a default stop most Fridays; one critic’s review may not be a good measure of my future satisfaction with a movie, but when multiple reviews are averaged they become a powerful tool. Rotten tomatoes has been steadily growing for