Bon Jovi and Saturn: A Good Match?
Which can you better recall: the model name of Saturn‘s sport sedan or the lyrics to Bon Jovi’s Livin’ on a Prayer? Troy Clarke, President of GM North America, is guessing that you probably know more about Tommy and Gina than the 2008 Saturn Aura. Clarke concedes that Saturn has a "basic awareness problem" and that it is time to rethink the brand so that it becomes as memorable as
Huffington Post Readers: More Diverse Than You Think
Playing to your base may be standard operating procedure in politics, but the left-leaning Huffington Post appears to have attracted a more diverse audience than one might expect. Last February, Golf Lovers and Technology Enthusiasts joined Environmentalists, Gay-Rights Activists and other "progressives" to comprise a portion of the over 1.9 million unique visitors to the Post that month. In fact, while 34% of the Post’s visitors also visit other liberal
If Clicks Were Investments: Early 2008 Financial Search Engine "Portfolio" Performance
With the dour state of the economy, would you be at all interested in investing ten-grand in a portfolio that returned 45% last year? If it was the Google Finance portfolio described in a previous blog, it wouldn’t be doing too much for you because you’d be down over 30% already. On average, the portfolios from our previous blog lost 24% of their value, were over 50% more volatile than
Interest in Chinese Stocks Surged in Q4 2007
They say a butterfly can flap its wings in China and eventually cause a windstorm in the US. In 2007, that windstorm played-out as a surge of stateside interest in American Depository Receipts (ADRs) from China, i.e. Chinese stocks listed on US markets. A company called China Digital TV (CDTV) may have played the role of the butterfly. In October, after two years of dominating its product segment, CDTV listed
If Clicks Were Investments: 2007 Financial Search Engine "Portfolio" Performance
Would you invest $10,000 in a portfolio configured by thousands of strangers researching stocks on Google Finance? Few reasonable people would, but had you done so on January 3rd, 2007, you could have had an extra $4,500 to spend by New Year’s Eve. But this would have been a risky investment compared to those based on other Financial Search Engines (FSEs). Last summer, we segmented stock searchers by their FSEs
2007 Top Stocks Searched: Apple, Google, DJIA
Last summer, we looked at financial search engines, such as Google Finance and Market Watch, to see if we could find any correlations between stocks’ search volumes and their share prices. With all 2007 data now available, we return to this theme and present last year’s stock search volume Top 10. Of these, the top three searched securities were Apple, Google, and the DJIA. Apple had an average of 362,000
Verizon's FiOS vs. DSL: Battle of the Brands
Competitive positioning is a tricky matter in any business. Companies work hard to educate and train consumers about their product. Sometimes they do such a good job at it that they have trouble educating their customers about anything new. Verizon carved-out a nice spot as a low-cost player in the broadband market with its DSL service undercutting cable providers on price. Now, Verizon wants to go premium with a fiber
Stock Searches: Not all searches are equal
In a previous blog, we listed the 20 most heavily searched stocks during the bearish week of July 30. That analysis showed a lack of any statistically significant relationship between the number of searches on a given stock and the common financial measures of that stock, such as EPS or Beta. In that light, stock-search data provides a novel, "extra-transactional" measure that financial analysts may find valuable. But this would
Top Stocks Searched; Search Activity at Popular Stock Market News Sites
Measures of volatility, anticipated earnings and a dozen other ratios are all meant to help finance professionals foresee the next trend in the market. But these figures are all based on completed transactions. Burton Malkiel argued, that they predict the future about as well as a blind monkey throwing darts at the WSJ (random and less hilarious). Perhaps ‘extra-transactional’ data, such as prospective investor behavior, would help analysts better link
Stealing Homer's Thunder?
The Simpsons is a pop-cultural paradox. The show retains its irreverence, while its broad commercial appeal should allow Fox marketing executives to leave the franchise on autopilot. Instead, to generate interest in The Simpsons Movie, Fox launched its second proprietary Simpsons site last year, simpsonsmovie.com. Ahead of the movie’s release, the site’s visitor-count averaged 118% growth in May and June. Meanwhile, traffic to the established site, thesimpsons.com, dropped by 50%
What travel terms are driving traffic this summer?
Odds are that if you use the Internet and you take vacations, you visited a Travel Aggregator website this summer. These are sites like Expedia, Orbitz and Travelocity and they typically see 14% more visits in June and July than they do throughout the year, not so surprising. The more interesting issue is how we get to these sites. Usually, we click ads, use our "favorites" menu, or"”if William Shatner