WANTED for the New Healthcare Exchanges: Young People
The nascent effort now underway to enroll millions of Americans in health insurance plans via recently opened exchanges has been well received among a particular segment of the population: uninsured Americans over the age of 45. Although they represent 43% of all adults online, collectively they accounted for approximately 56% of all visitors to both the federal (healthcare.gov) and various state-run exchanges in November were over 45.
Online Shoppers Favor PS4 by 3:2 — And They’re Going to Walmart.com to Buy it
Last month, Microsoft and Sony renewed their rivalry to maintain fixtures in consumers’ living rooms with the launch of their updated gaming consoles. Sony’s PlayStation 4, which held an advantage in online shopping interest ahead of the launches, continued to attract more online shoppers than the Xbox One across the leading online retailers in November.
Pre-Launch Shopping Interest Suggests Sony’s PlayStation 4 May Have the Merriest Holiday
We are a month away from the official start of a war of industry titans that will unfold before our eyes. In the first battle, Microsoft and Sony are set to release in November updated versions of their ever popular gaming consoles with the introduction of the Xbox One and PlayStation 4. The current generation Xbox 360 was released 8 years ago, while the PlayStation 3 launched a year later, making the head-to-head comparison of their performance out of the gate difficult and littered with caveats.
Healthcare.gov Applications Increased 31% during ACA’s 2nd Week
Following a surge in web traffic during Week One, likely boosted by curious visitors not intending to enroll at that time, Week Two saw visits to Healthcare.gov decline by 56% (down to 4.13 million unique visitors) as curiosity faded. Week Two also saw evidence of improved site performance, as more visitors moved successfully through the application process.
A Bleak First Week: 99.6% of Healthcare.gov Visitors Did NOT Enroll in Obamacare
Since October 1st, Americans living in the 50 states and Washington, D.C. can purchase healthcare through exchanges as part of the Affordable Care Act (also known as Obamacare.) Little information has been made available by the administration on the level of interest these exchanges have received or more importantly the number of consumers who actually enrolled, although the rollout has been plagued with widespread reports of system outages and bugs.
Analyzing Influences in the Consumer’s Purchase Decision: Athletic Footwear
Our ever-changing and increasingly digitally-focused society has led to profound shifts in consumer shopping behavior as they navigate their individual paths to purchase. While shopping was once limited to store hours, the rise of ecommerce and mobile has allowed consumers to shop wherever and whenever they choose.
Attention Retailers: Amazon Prime members are located in Aisle 5
The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant. The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has caused rivals to scramble…
Traditional Retailers are Barbie Shoppers’ Dream House
Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists. If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking
Is DollarShaveClub.com a Threat to Gillette and Schick?
Image from: Man Shaving Face / Shutterstock Nothing works quite like humor to give a fledgling business a publicity boost. But does this particular venture have staying power or is it just a flash in the pan? In March, Dollar Shave Club opened its doors offering men a convenient and potentially cost effective way to replenish their razor blades. To generate buzz, the company launched a brash and cheeky web
Is Amazon’s Dress Shop Hanging By A Thread?
Kindle advertisements have enjoyed prominent, almost uninterrupted placement on Amazon’s homepage since its popular ebook reader debuted nearly 5 years ago. The success of the Kindle is due in part to the prime real estate the device has occupied and the resulting exposure among Amazon’s shoppers. Each month 3% of Amazon’s 90 million unique visitors shop for a Kindle device (with two thirds of them kicking the tires of the
As Amazon Presses Pause on Amazon Mom, Parents Mourn while Rivals Rejoice!
Savvy parents looking for bargains on diapers have undoubtedly heard of Amazon Mom. Unlike its subscription-based Amazon Prime cousin which offers free 2-day shipping for a $79 annual fee, Amazon Mom is a free program designed with parents of young children in mind. Until this past Tuesday, Amazon “Moms” received 15% discounts on most diapers and wipes on top of the 15% discount and free shipping available via Amazon’s Subscribe