Lindsey Mark

Shoes Off to Innovative Cause Marketing

Few consumer brands are as synonymous with charitable donations as TOMS shoes. With their one-for-one movement efforts that donate a pair of shoes to a child in need with every purchase, and their annual One Day Without Shoes efforts, they’re setting the bar high for others in the industry that seek to strike a balance between consumer goods and non-profit efforts.  It’s all too common to find unaware consumers buying

Quick Tip: Traffic Dashboard – Traffic Insights

Compete has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent decline in referrals month over month. Long Tail

Quick Tip: Overview of the PRO Referral Analytics Traffic Dashboard

Compete PRO Advanced Referral Analytics tool allows you to track the activity of your competition, industry category, and gives you a head-to-head comparison of referral traffic with your competition. There are two basic parts to Compete’s referral analytics reports on site level and category level referral reports, explained below. The comparison reports show the full referral share comparisons in a Traffic Details interface, only. This article will review the following

Quick Tip: Referral Analytics Traffic Summary Overview

The Traffic Summary gives you an at-a-glance look at traffic trends for the domain’s visits over the last 24 months as well as the change that has happened in the visits levels from the prior month and the changes that happened from the largest site referrers, see the corresponding outline below for the correlations. Two years of trended visits data for the domain you’re running the referral analytics report for.

Quick Tip: PRO Referral Analyics Dashboard Overview of Traffic Insights

Compete PRO Advanced has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization from within our Referral Analytics tool. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent

We Want Our PSN! What Happens When Gamers Suffer Through 3 Weeks of Network Playing Withdrawal

A good portion of gamers out there were waiting, waiting, waiting for the Playstation Network to recover from their recent intrusion, loss of private customer data, and restore services to the online gaming platform. The network was shut down on April 21st, as indicated by the reach/attention spikes below. Actually, the daily attention and reach metrics closely track to the events as they unfolded. Luckily, they recovered services this weekend

Quick Tips: Trending with Compete by Comparing Two Metrics on One Graph

Comparing Two Metrics Comparing metrics against one another can be a quick but powerful way to understand the full picture of on-site activity. Learn how! 1. Via drop-down menu In the graphic below, you can see that we’re viewing two metrics for Amazon.com, visits and average stay. The red “1″ icon at the top shows where to click to select your first metric. The red “2″ icon denotes the remaining

How Video, Social Media, and Brand Advocacy are Shifting Disaster Relief & Non-Profit Marketing Efforts

Donating to non-profit organizations is an extremely personal affair; typically there is a tugging at an individual’s heart strings that helps prompt a donation. With the digital landscape so rapidly changing, it’s interesting to see our strong connections to our online donating behaviors in regard to video, social media, and sponsorships from big brands. Given how our behaviors are impacted by changes in the digital landscape, non-profit marketers would benefit

Quick Tip: Customizing Ranked Lists

In addition to our Search and Referral analytics tools, Compete PRO offers configurable, exportable, and embeddable Ranked Lists. These lists can be organized in a number of different ways in order to tailor it most closely to your needs. Since this is an introduction to the tool I will review navigating and configuring the lists below. Navigating To The Ranked Lists Tool Up at the top menu bar select Analytics

Quick Tip: Keyword Volume Graph

Compete offers keyword volume information trended over the past two years for its PRO users with Standard and Advance level subscriptions. This helps you understand what the prime marketing season is for your competition. In this example, Amazon.com is greatly influenced by the holiday retail system. One can gather insights by looking at these trends, could be economic, if you look at paid search activity in 2008 it differs slightly

3 SMart Marketing Tactics for Independent Film Makers

Say what you will about Kevin Smith, director of cult followings like Clerks, Mall Rats, and Chasing Amy but this man turned motion picture marketing on its head this year employing smart marketing techniques that those with loyal niche audiences can learn a lot from. The book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, by David Meerman and Brian