Lindsey Mark

Is Short the New Black?

In light of fashion week, I thought I’d explore the prevalent use of proprietary url shorteners by the major social media and search providers. If you’re new to the conversation on url shortenters you can get the low-down from Mashable here: http://on.mash.to/oDXocP. Let’s ask the question: “Why reinvent the wheel?” Ultimately, large social media and search companies are all working toward being able to measure the sharing that happens across

Visual Tech-Crush Boasts Strong Numbers Out of the Gate

There has been a recent proliferation of socially oriented start-ups with an interest in sharing data amongst pre-existing networks. While not all of these web start-ups will attain success, I have a serious crush on one such start-up which is eye-candy-centric and has managed to harness long tail keywords through their user generated content. Long tail keyword strategies make websites more SEO friendly, while this approach is a no-brainer to

Quick-Tip: Keyword mining using multiple reports and smart filtering

Getting started with competitive analysis can be a challenge. Having a good knowledge of how to easily find relevant and actionable data will keep you a step ahead of the competition. Understanding keywords driving the most traffic to a competitor will help you uncover keyword search strategy and guide further competitive research. In the image below, you’ll see a broad match keyword report listing domains that receive referrals for the

Quick-Tip: Leveraging the Long Tail

With the evolution of search technologies like google instant leveraging long tail keyword data is becoming more and more important. It’s a lesser understood concept that the better portion of business conversions (both macro and micro) are prompted from long tail search. The truth is that innovations in search are allowing consumers to get to their final destinations faster. For example, a user wants a new pair of shoes… before instant

Coffee Wars – 3 Strategies the Heavy Hitters Employ to Stay on Top

Few things are as personal as your choice of caffeine addiction. To quench our thirst for FRESH POTS of joe (the video below is for your enjoyment), we’ll examine the three strategies the industry heavy hitters compete on. Dunkin’ Donuts went public on July 28th of this year, garnering a lot of attention from investors and begging the question: What are some of the smart things that Dunkin’ Donuts is

Quick-Tip An Awesome Browser Plug-in – Awesome Screenshot

A number of our customers ask for a dashboard view, that’s easy to print. While this seems simple enough, when you have a number of technologies to wrangle it’s easier said than done. In order to cater to our customers we suggest downloading Awesome Screenshot.  This plug-in is available for Chrome, Firefox and Safari browsers.  It will allow you to capture either the visible portion or full screen of any

Hungry Eyes Set Gaze on Tasteful New Website

Foodies, epicureans, gourmets, locavores… these days we have a dozens of names for food lovers and socially conscientious consumers alike. While the taxonomy of these food enthusiasts will change over time, its fascinating to find new websites that blend popular e-commerce paradigms to cater to the food loving collective. One such site, gilttaste.com (part of the popular ‘flash sale’ network Gilt Groupe) launched full-throttle in the middle of May of

5 Steps to Marketing Success Using Competitive Intelligence

Date/Time: July 27, 2011 2 PM EST / 11 AM PST Duration: 1 hour Speakers: Mike Angiletta President of Online Marketing Connect Lindsey Mark Client Relations at Compete.com Join us for a webinar tomorrow, July 27th! We will review five key steps to get a leg-up on your competition. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this

Quick Tip: Search Referral Share in Search Analytics Comparisons

Understanding competitor paid and natural search strategies can prove to be hugely beneficial for your brand. Uncover patterns in increased search spend in your competitive set, and what that does to overall search volumes and ultimately, loyalty and engagement. When you do a search analytics domain comparison report, you can quickly and easily see the charted difference in volume of search referrals between two domains. Additionally, you can use our

Quick Tip: Exporting Referral Analytics Reports

Referral analytics reports can be quickly and easily exported from the Incoming Traffic Tab of the site, in three different views (Grouped Referring Sites, Referring Sites, & Referring Categories). You can can download each report respectively, by selecting each individually and clicking the export to csv button for each. 1. Select the Incoming Traffic Tab 2. Choose one of the views (all three reports are grouped differently) 3. Export to

Quick Tip: Referral Analytics overview of Channel Intelligence

Use the Channel Intelligence report to understand specific areas that are driving the most traffic to a site and its broader category. Bar Chart Key – The dark blue in the bar chart represents the specific domain. The light blue represents the category under which the domain is organized. In this instance Amazon.com is categorized in Mass Merchant and Department Stores. General Portals and Search in the example below 32.78% of