Social Media Marketing #IWILLSWEAT
It seems like you can’t go to any marketing event these days without hearing social media marketing buzz words flying all over the place like paper airplanes in an unruly classroom. Yet what I feel we often lose sight of is that the frontier has not yet been completely explored. I suppose, much like the early days of the Internet, we’re in for a wild ride, learning many lessons…
Affiliates Pining for Pinterest
Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.
Compete PRO November 2011 Release
Compete PRO has some new features that make researching, comparing, and understanding the similarity between sites across the internet much easier. With the help of SimilarSites, we’ve released new functionality to our product that allows PRO users to preview sites that are similar, understand how similar they are via a similarity score, and view screenshots of the homepages etc. You may also notice that Saved Sites has a new look
Amazon’s MYHABIT Targets “REAL” Women Via Email
With the popularity of online flash sales, it’s natural to wonder what retail categories are going to be the next big trend. Amazon’s MYHABIT is leading the charge in offering something special for REAL, American women. As you may or may not know, the average dress size of women in the US is 14, so targeting women dress sizes 14+ could potentially be a very smart move. From my personal
Getting Started with Compete PRO Webinar
Upcoming Live PRO Training Webinars The Getting Started with Compete PRO webinar is a comprehensive walk-though of compete PRO tools. This training session will be approximately an hour and will feature a live product demonstration and a Question and Answer session in which attendees can ask questions and give feedback. Live Webinar Sign-up Recorded Webinar Getting Started with Compete PRO from Compete.com on Vimeo. Webinar Slides Getting started with Compete
Sharpen Your Pencils Kids, Data-Driven Careers Are In Demand
Image from: Ermek/Shutterstock Think back, way back…. to the days when you filled out those multiple choice bubble surveys for school to figure out what you were going to be when you grew up. While those days are long behind us, I’m sure that there was no clear path between those penciled in tests and our current career choices. Regardless of how we arrived in our current data-centric careers it’s
Can Controversy Drive Change?
One of the most fascinating things about our online behaviors is that they’re directly indicative of the things we care most about. If the traffic to change.org is any indication, we cared a-whole-lot about the Casey Anthony trial verdict. Once the verdict was released, people flocked in droves to petition a law deemed Caylee’s Law that would, “make it a felony for a parent or guardian to not notify law
Quick-Tip: Updating your PRO email preferences
If you want to be notified when the new PRO monthly data releases on in the compete PRO product, you can update your email preferences quickly and easily by following the steps below. Select the Preferences link at the top right. Select the Email link. Check which mailings you’d like to receive. Save your preferences by clicking the Save Preferences Button.
Quick-tip: Leveraging Compete’s New Grouped Sites Feature
Adding a Saved Group From the Home tab you can easily organize domains you run reports on regularly. I personally enjoy organizing competitors by size and similarity in product offerings. Creating groups makes it simple to view competitor’s trends across multiple metrics at a glance using the spark-lines. To get started follow the three steps below. Navigate to the home tab. Click Saved Group on the left side . Select
Is Short the New Black?
In light of fashion week, I thought I’d explore the prevalent use of proprietary url shorteners by the major social media and search providers. If you’re new to the conversation on url shortenters you can get the low-down from Mashable here: http://on.mash.to/oDXocP. Let’s ask the question: “Why reinvent the wheel?” Ultimately, large social media and search companies are all working toward being able to measure the sharing that happens across
Visual Tech-Crush Boasts Strong Numbers Out of the Gate
There has been a recent proliferation of socially oriented start-ups with an interest in sharing data amongst pre-existing networks. While not all of these web start-ups will attain success, I have a serious crush on one such start-up which is eye-candy-centric and has managed to harness long tail keywords through their user generated content. Long tail keyword strategies make websites more SEO friendly, while this approach is a no-brainer to