Lindsey Mark

Quick Tips: Search Analytics Keyword Data Table

This quick tip will overview Compete PRO’s Keyword Table.  The Compete PRO interface offers definitions and supplemental context that are accessible by clicking on the question marks next to each term. Keyword - is the phrase or term an actual user entered and searched for on one of the five major search engines. Search Referrals Share – is the share of total search traffic (90 day moving average) generated to this

Quick-Tip: Using compete.com daily data to inform your marketing campaigns

Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email or social marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns. First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open

Donglegate and the Evolving Role of Social Media At Work

PyCon, the annual conference for Python developers, was different this year. The event was overshadowed by a heated debate about gender, conduct, and the role of social media in the workplace. For those unaware of the “incident”: A female PyCon attendee tweeted a picture of two male attendees after being offended by their conversation that included sexual innuendos regarding “dongles” and “forking code.”

Movember Growing Strong

Image from: Movember Mustache / Shutterstock With Thanksgiving last week and November drawing to a close, I’m reflecting back on all the things I’m grateful for. This year, participating in the growing men’s health charity, Movember, tops the list of experiences I’m glad to have been a part of. As a first time participant and Movember team leader I had the opportunity to experience supporting a great cause while meeting

Ebates: A Rising Star in the Coupon and Bargain Space

Image from: Frugal Living When I first heard of Ebates.com, I was skeptical. I thought to myself, “it pays to shop, really?!” Well the joke was pleasantly on me when I received my first check. After all, although a business model where an affiliate shares profits with customers as an incentive isn’t the most intuitive, it makes sense. Given that I’ve been hearing quite a bit of positive buzz about Ebates from friends and

K. Rose’s Little App Goes to Market, Abandoned After Bringing Home the Bacon

Image from: Pig Image / Shutterstock This past October, I was pumped about  a new iOS application called Oink. It was headed-up by Digg.com’s founder Kevin Rose, and experienced aggressive growth in the first few seeks of being on the Apple app store,  making it’s brief 5 months of existence bittersweet for highly engaged community members. If you notice, the oink.com landing page received a significant bump in daily attention and reach  on Nov 3rd when it

Gilt Looks To Score Sales From Klout Promotion

In the tech industry it’s common for start-ups to look to one another to start a symbolic relationship. One such partnership, between Gilt Groupe and Klout leveraged member’s social influence and email marketing to sell select items online last week, full email here. With building pressure to go public later this year, Gilt was hoping to score some brand ambassadors, while Klout is always on the prowl for partnerships to

Top Diet and Fitness Sites that Worked OUT in January!

Image from: Dash / Shutterstock On January 1st each year, the ball drops in Time Square and most of us are full of two things: champagne and resolve. On January 2nd we come up with a list of things we want to change about ourselves in the new year; common resolution themes typically revolve around health, money, and time with family. Given that money and family behaviors are a little

Maker’s Mark Holiday Sweater Heats Up December Traffic

Image from: Maker’s Mark As marketers we’re interested in how to create memorable interactions with our customers. One of my marketing friends explained to me once that the reason she enjoyed being a marketer is that she liked to find new ways to make people fall in love with a brand. While loyalty programs aren’t a new idea, having a creative approach can create a lasting impression. While this particular

Five Key Content Strategy Elements that Made Me Fall in Love with b.good

I recently had a sit-down interview with Jon, one of the owners of b.good, to get the inside scoop on b.good’s content strategy. For those of you that haven’t experienced b.good, it’s a growing Boston-based burger chain, that specializes in making “good food, fast”. They offer a handful of juicy speciality burgers, killer salads, oven baked fries, and milkshakes to die for. The cherry on top of their heavenly milkshakes

MySpace’s One Million Users: Is More Really Better?

Image from: MySpace The Internet has been a buzz recently with news that MySpace has acquired 1 million users as of December of 2011. Given that they’ve been on the down-swing for past two plus years, one would think this would be an indication that things are turning around. With a new music player in the market, one that includes a Facebook integration, MySpace is clearly moving away from being