Leslie Griffin

Will Mazda’s new “Game Changers” give them some “Zoom-Zoom”?

Mazda’s first new brand effort in over a decade, notable for its digital focus, paired with a weaker yen sets Mazda up for an opportunity to drive more profitable North American operations. Compete analyzed shopper metrics to define Mazda’s opportunities and risks in a competitive automotive marketplace.

Fresh Tracks: Tire Website Success Stories

Given the importance in tire websites on influencing a tire shopper’s path to purchase, Compete looked at best in class site performance measured by Locate a Dealer tool engagement and calculated potential ROI. In this analysis, Compete leveraged its survey capabilities, site analytics and patented ability to track, normalize, and count unique visitors (UVs), which avoids double-counting consumers who perform the same activity more than once in a period.

A Pickup Pick-Me-Up

Image from: Silverado / ConceptCarz.com November’s numbers are in, and GM’s Chevrolet Silverado was faced with 100+ days’ inventory at the end of the month; 60 is generally considered a healthy supply. An AutoNews article outlined GM’s plans to increase incentives by as much as $2,000 in customer cash to get those excess trucks off the lot. Typically, higher incentives lead to higher conversion. But, is that the best move? 

Tread on This: A Look at Tire Shoppers

Image from: Tires / Shutterstock With the SEMA show right around the corner, and winter fast approaching, Compete felt compelled to investigate tires. There are two big segments in what we’ll call the ‘tire-only’ market (i.e., excluding eBay Motors, Advanced Auto Parts, and other websites that don’t primarily focus on tires).  There are sites for tire OEMs (original equipment manufacturers), which direct consumers to their local stores, and there are

BMW 5-Series Sales Collapse: Not the Usual Suspects

Image from: BMW Logo / Grcea.com 5-Series sales have been consistent for the past year, averaging between 4k and 5k units per month; in August, Wards reported 1,688 sales, down 70% month over month (m-o-m), 61% year over year (y-o-y), and the lowest monthly sales this decade. What’s the cause behind the BMW’s 5-Series significant sales drop?  Two factors lead to sales: a brand’s ability to generate shoppers, and its

Suzuki and Mitsubishi: US Sales at Risk

Image from: Speeding Car / Shutterstock The August 27th issue of Automotive News’ cover story read “Suzuki and Mitsubishi Left Behind?: With so little in the product pipeline for the next three years, Mitsubishi and Suzuki face a dismal US future.”  That’s a bold headline.  The article, found here, outlines sales drops, “anemic” model line ups, and few to no upcoming vehicle launches. What’s the cause behind the Suzuki and