Lauren Petrucelli

Is Pottery Barn’s Paid Search Actually Paying Off?

­­ Image from: Pottery Barn Store Front / The Frosting Top I’m a careful shopper. I just am. Before I make any large purchases I have the tendency to turn to online search to assist me with finding what I’m looking for more efficiently. Recently, I have been searching for room décor and accessories and I consistently noticed Potterybarn.com at the top of my search results page. Wondering about Pottery

Another Toy Story: Hasbro vs. Mattel

Image from: Toy Soldiers Image / Shutterstock They’re at it again- Hasbro and Mattel, two of the toy industry’s largest competitors, are competing for first place of online traffic. According to last month’s Compete data, this is the closest they’ve been in attracting Unique Visitors since last fall and it appears that Hasbro is just barely ahead of Mattel. What factors may be affecting Hasbro’s online performance? What can Hasbro