Kristen Renda

Digital CMO Series: Tony Marlow, Yahoo! and Brian Cooper, TNS

75% of Americans multitask – meaning they use the internet at the same time as watching television. This is a good indication that consumers are paying less and less attention to advertising.  So how do you make sure that your ads break through the noise and reach your targets? At the 2011 Digital CMO Summit, Tony Marlow, Director, Strategic Insights, Yahoo! and Brian Cooper, VP, Technology Sector, TNS discussed the

Digital CMO Series: Arianna Huffington, President and Editor-In-Chief, AOL Huffington Post Media Group

The Digital CMO Series kicks off with Arianna Huffington – listen in as she shares her perspective on the future of the industry and how to engage the digitally connected consumer to build a brand. “Everything in the Digital era is about connection and engagement. Will.i.am summed it up best when he said, ‘We used to consume content sitting on a couch, now we consume it galloping on a horse

Top 3 Reasons Why the Digital CMO Summit is the Best Event in the Industry

Here at Compete we know it’s not nice to brag but when it comes to our annual event The Digital CMO Summit – it’s hard not to. Each year it gets bigger and better and has quickly become a “must attend” event of the industry.  Here are the top three reasons why… Reason #1:  The killer line-up of speakers that the event attracts each year. Arianna Huffington, President, Huffington Post

The Digital CMO Series – Bringing The Connection Project to life in New Orleans

The last Digital CMO Series post focused on what The Connection Project means to us as digital marketers and how leaders in the industry are finding new and innovative ways to connect – both online and off.  During our time at the 2011 Digital CMO Summit – attendees had the opportunity to connect in a powerful way to the city of New Orleans. A city still recovering, six years after

Digital CMO Series – The Connection Project

The Compete Digital CMO Series is back! Over the next few months we will be sharing with you fresh insights, interviews and videos – from industry leaders who are navigating the new digital economy and successfully winning the hearts, minds and wallet share of today’s digitally connected consumers. At the Digital CMO Summit we spoke a lot about the importance of making connections. From building personal connections, to connecting data

Digital CMO Summit: Weekly Wrap-up

This year at the Digital CMO Summit an impressive line-up of speakers is set to take the stage. The agenda features presentations from Arianna Huffington, now of AOL, and leaders from Twitter, Jetsetter, Skype, Sprint, Verizon, Yahoo, ESPN and GroupM. The theme for this year’s event “The Connection Project” will uncover new and exciting ways brands and their agency and media partners are connecting disparate data to uncover new insights,

Digital CMO Summit: Digital Marketing as a Game Changer

In the spirt of connectedness, and the THEME for this year’s Digital CMO Summit in New Orleans, we’d like to occasionally feature content from some of our partners and attendees at this year’s Summit. Today’s blog post is adapted from NEAL PRESCOTT’S REVIEW of Fast Company’s February article on the “FUTURE OF ADVERTISING”. Here are some key takeaways from Neal’s review, and what it means for all of us as

Digital CMO Summit: Weekly Wrap-up

Only six weeks left until we head to New Orleans for the 2011 Digital CMO Summit.  Our theme this year, The Connection Project will explore all of the ways that marketers need to “make connections” in 2011, to really succeed.  For example,  Moving from collection to connection: marketers are collecting so much data but now must connect it to influence and improving marketing programs and ROI; Connecting disparate data sets:

Digital CMO Summit: Weekly Wrap-up

Each year, we hold an invitation-only summit that brings marketing executives from top advertisers, agencies and media companies together, to discuss how the internet and digital media are transforming their businesses.  Last year, the Digital CMO Summit theme – The Big Brand Theory uncovered how big brands are taking steps to transform online branding, digital measurement and creative execution. Lots of great ideas and marketing innovations were shared and can

The Big Brand Theory Whitebook: Digital Insights From Industry Leaders

At the Compete Digital CMO Summit this past May, senior marketers shared their perspectives on “The Big Brand Theory,” including how their companies are taking steps to transform online branding, digital measurement and creative execution.  Since the dialogue went beyond theory to fundamental changes in practice, we wanted to share some insights to help you shape your own digital efforts, with The Big Brand Theory Whitebook. Hear from senior marketers

Digital CMO Series: Procter & Gamble and Bridge Worldwide

Digital provides the unique opportunity for brands to use their marketing spending to do more than advertise, but to improve the lives of consumers. Hear from Marc Connor, Director, Strategic Planning, Bridge & Karen Scholsser, Associate Marketing Director — OTC Healthcare, Procter and Gamble as they discuss the choice to break from convention, harnessing the greatest energy known to mankind and finding a brand’s purpose on our YouTube channel.