Kristen Luongo

Getting Digital Right with Kelly Johnson

In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of understanding how digital works in the landscape of how people are consuming media.

Getting Digital Right with Sargi Mann

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. In this video, hear from Sargi Mann of Carat on the importance of reaching consumers across screens…

Getting Digital Right with Jim Brown

In this video blog post, Jim Brown, SVP Digital Sales & Marketing, shares how Bank of America is Getting Digital Right.

Getting Digital Right with Hilary Kolman

In this video from our Digital CMO Summit, Hilary shares her perspective on Getting Digital Right at MEC.

Getting Digital Right with Jeffrey Graham

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. We share with you the one-on-one video interviews with select speakers and attendees.

In this video, hear from Jeffrey Graham on the importance of Getting Social Media Right!

Getting Digital Right with Edwin Wong

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. At the Digital CMO Summit, Edwin shared findings from a new study by Yahoo! on Getting Personalization Right.

Getting Digital Right with Rob Norman

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees.

Digital CMO Summit Highlights

This April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The Digital CMO Summit brings together 200 senior level marketers from brands, agencies and media companies for three days of learning and networking.

Digital CMO Series: Evol8tion

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

Digital CMO Series: GroupM Next

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

Analyzing Influences in the Consumer’s Purchase Decision: Athletic Footwear

Our ever-changing and increasingly digitally-focused society has led to profound shifts in consumer shopping behavior as they navigate their individual paths to purchase. While shopping was once limited to store hours, the rise of ecommerce and mobile has allowed consumers to shop wherever and whenever they choose.