Kendra Bissonnette

An Updated Look Into the Battle Between Pinterest and The Fancy

Image from: iTunes In February, we wrote about how The Fancy, a site very similar to Pinterest, was poised to take over a chunk of Pinterest’s traffic with the launch of their new web store. We compared traffic to both of the sites in their first four months of existence, and noticed that users adopted The Fancy much more quickly than they did Pinterest. We also noticed that although The

Can Dane Cook’s Twitter Followers Generate Buzz About New TV Show?

Image from: TV Equals Everyone know about comedian Dane Cook. He has released five comedy albums, has starred in a handful of movies and TV shows, and has managed to accumulate over 2,800,000 Twitter followers. So I was intrigued when I read an AdAge article that suggested that Cook’s high number of Twitter followers gives his new TV, called Next Caller which will air on NBC in the fall, a leg

Gearing Up For The 2012 Olympics: What Are You Excited For?

Image from: Olympics Image / Shutterstock With opening ceremonies just 58 days away, excitement for the summer Olympics was in full swing as the Torch Relay began last weekend. I wanted to see which events are drawing the biggest crowd, so I checked the search referrals to the london2012.com (click to enlarge). Surprisingly, there is no specific event was mentioned until the 22nd search referral, “when does the 2012 gymnastics

Sunday Series: Photo Sharing

Image from: Photo Image / Shutterstock Happy Memorial Day weekend! This week for our Sunday Series we’ve got 10 photo sharing sites with large monthly increases in unique visitors.

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

Indianapolis Motor Speedway Losing the Race For Search Referrals

Image from: Indy 500 Image / Shutterstock According to their website the Indianapolis Motor Speedway, home to the Indy 500, has “long prevailed as an icon of motorsports excellence.” That may be true, but their online presence has a much less spectacular following. Their site, indianapolismotorspeedway.com, usually sees a fairly low number of unique visitors each month, but experiences huge month-over-month increases (590% last year, and 821% the year before) around

Memorial Day Travel: Most Popular Airports

Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among airports, suggesting Atlanta had the most people visiting or passing through. FourSquare data shows day-of

Tracking Foodies Online: An Updated Look into Gilt Taste

Image from: Food Image / Shutterstock Last summer, we wrote about Gilt Groupe’s new website: gilttaste.com. Now that the site has been around for about a year, I thought it would be interesting to take an updated look into the site. Traffic to Gilt Taste over the last year has been fairly steady, averaging around 100,000 unique visitors each month. As for the demographics that we discussed last year, the

“Game of Thrones” King of Online Marketing

Image from: Forbes It seems as though everyone is talking about “Game of Thrones.” In fact, a few weeks ago Forbes reported that the show is on track to become the most pirated show of 2012, stating the show’s April 30th episode was downloaded 2.5 million times in just one day! Obviously, the show has a large impact on traffic to the HBO site. You’ll notice that “game of thrones”

Sunday Series: Dieting/Fitness/Beauty

Image from: Dieting Image / Shutterstock This week, out Sunday Series features 10 websites with large monthly increases in unique visitors from the dieting/fitness/beauty category!

The Weekly Pulse

Facebook’s IPO was the main subject of the news this week, as the stock price closed at $38.42 a share after the first day of trading. Mashable published several posts about Facebook’s IPO, including a breakdown of who got rich and a list of other companies that could be the next big tech IPO. Twitter was also in the news this week, as they announced that they will offer a