The Trials of a Consumer-Centric Marketing Strategy
How can a marketer influence consumers to purchase the same brand when their paths are so different?
Marketing to GenX: The In-Between Generation
GenX is a digitally transitional generation, falling squarely between Millennials and Boomers. It’s interesting to note that tablets are the exception – GenX slightly leads the pack in tablet usage.
Marketing to Baby Boomers: Don’t Ignore the PC
Boomers are ultimately a laptop-first generation, picking laptops as their screen of choice for nearly all online activities
Marketing to Millennials: The Right Screen for the Right Task
Millennials, Generation Xers, and Baby Boomers use digital and mobile differently to consume content and shop for products online. This three-part blog series will recap some key takeaways for each generation, starting with Millennials.
Winter Holiday First Half Highlights: Amazon Gets Some Attention
With around 20% of retail sales occurring at the end of the year, stakes are high right now for the retail industry to capture consumer attention and convert into sales ASAP. While the results aren’t in yet, Cyber Week provides a great first look into the race thus far.
Webinar Recap: Getting Mobile Right
Millward Brown Digital recently hosted the webinar “Are you Getting Mobile Right?” Chris Collins and Rachel Eisenberg examined the top challenges marketers face when leveraging mobile to drive brand growth and offered insights to help marketers put mobile to its best use within their overall marketing strategies.
Are You Getting Mobile Right? (Part III)
How can marketers increase their share of mobile consumer activity? It’s important for marketers to view their brand’s mobile presence within the context of their competition, because they could be missing best-in-class opportunities that their competitors have already discovered.
Are You Getting Mobile Right? (Part II)
As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.
Are You Getting Mobile Right? (Part I)
Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy, and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study.
The Compete PRO Success Story Winners Are…
A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. So after giving this a lot of thought, the winners are:
Share Your Compete PRO Story and Win!
Our team works hard to create solutions that help make marketers’ lives easier, so there is nothing we love more than hearing about our clients’ successes with these solutions. But those of us that don’t regularly interact with Compete PRO users miss out on some really great firsthand accounts. So today we’re launching a contest to collect your success stories to keep us constantly striving for results.