Karen Costa

Optimizing Your Personal Branding With Microblogs

WordPress, Tumblr, Posterious, oh my! Every day it seems like a new platform emerges. How many do we really need? Better question is: how many do I really need? According to the Unique Visitors to Tumblr and Posterious, a lot of us think we need them! I have accounts to all three platforms and I’m realizing the need to start thinking about blogging like I think about the e-mail marketing

Don’t Irk The Influencers: The Power of Klout

Klout. A word that didn’t exist a few years ago. Now, you can’t look at an analytics or metrics blog without hearing the word pop up. According to Klout.com, “The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True

It’s T-Shirt Time!

It’s no secret the I love “The Jersey Shore” and tonight is the season premier. To say that I am excited is an understatement. The housemates are headed back to Seaside, NJ where it all started. My favorite ‘character’ is Snooki. I don’t know what it is about that girl, but she cracks me up. Perhaps it’s that we’re similar in height, sassy, a little silly, and we’re both from

tasti D lite ‘sprinkles’ some love on Location-Based Services

Last week I revealed my skepticism about Location-Based Services with the post “I’m the mayor! So what?” and with over 40 comments, I think it’s safe to say that there are a lot of opinions about LBS’s out there. Just to clarify, I do use LBS services (the ones that are available to me as a devoted blackberry user, and actually struck up a great conversation with the folks over

‘Tis the Season for Snarky Greetings

What better way to show you care during the holidays than with a hilariously snarky, sometimes racy e-card that would make your grandma blush? While many flock to the stores to purchase sentimental greeting cards or personalize holiday cards with family photos, others are releasing their true feelings about the holidays with a side of sassy-ness (and maybe a little eggnog). In the top five referring keywords to someecards.com is

Compete’s Audience Profiles

How well do you know your website’s audience? Do you know the demographics, geographics, interests, or lifestyle preferences of your website’s audience? What if you were able to show this information to potential advertisers, or know this information before buying an ad? Compete’s Audience Profiles offers extensive audience insights that allow you to develop highly targeted marketing campaigns that reach your ideal customer. Get started-it’s free! Step-by-step instructions on how

Compete November Category Data Show Strong Seasonality Trends to Marketers

Compete’s November data shows strong seasonal trends in several categories including the Skiing/Snowboarding Enthusiasts category (up 24.29 percent overall for the month) and Golf Enthusiasts (down 19.10 percent overall) and Home Improvement Enthusiasts (down 12.61 percent overall). Marketers can use trend data such as this to more effectively target digital marketing and advertising investments over time. A deeper look within each of the Compete categories reveals interesting micro trends that

I’m the mayor! So what?

Are you on Foursquare, Gowalla or any other check-in services? I use Foursquare and like many of my friends, I’m beginning to wonder “What’s the point?” So far, they’re great in theory, but not in practice. Gowalla boasts that you’ll “find inspiration to explore the world around you while picking up rewards from local eateries, venues, and retail stores.” Similarly, Foursquare says that it’s “a mobile application that makes cities

Angry Birds Make Mobile Gamers Happy

Angry Birds hatched and Rovio.com site traffic took flight. Mobile gamers have gone wild over Angry Birds. Have you played it? I had my first Angry Birds experience on a road trip recently and got hooked. The premise of the game is simple-The survival of the Angry Birds is at stake. You dish out revenge on the green pigs who stole the Birds’ eggs and try to destroy the pigs’

Movember Grows More Than Just Mustaches

There’s been a lot of talk lately in my social media circle about the idea of social media for social change. How can we activate a community or network to support a cause? With all the charities and causes out there, how do we choose one? How do we spread information about our cause? I certainly don’t have all the answers, but I do have a cause that I’m passionate

"Buzz Is Not Sales" with Jeffrey Hayzlett Wrap-Up

We just finished up the “Buzz is not sales” webcast with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett and had some great takeaways from the SES webcast. During this webcast, Jeff Hayzlett opened up about his own view of marketing and the challenges he’s faced during his career.