Karen Costa

A Very ‘Pinterest’-ing Idea

If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections

Deconstructing Your Competitor’s SEO Program

We’re sponsoring an upcoming webinar on SEO on Tuesday, May 24th presented by Marios Alexandrou. There isn’t one of us that wouldn’t like a peek into the web analytics data of a competitor. Instead, the best we can do is to look at third-party data to help us determine what SEO tactics a competitor employed in the past to achieve their current performance in organic search. In the webinar we’ll

Why Email Marketing is Like Dating

As an email marketer, I spend a lot of time writing, optimizing, segmenting, and analyzing emails for Compete. I also spend a lot of time reading other people’s emails to learn from them. I’m new-ish to the email marketing thing, so I’ve been trying to figure out what it’s like, and all I can think of is dating. Email marketing is like dating. Huh? Think about it-When you stumble upon

In Defense of Social Media Interns

What is up with the fashion industry? First, Kenneth Cole has a twitter snafu and now you? I read Kristy Bolsinger’s article “So, you hired an intern to manage your Twitter Marc Jacobs?” and I’d like to step in and defend the intern. And by “the intern” I mean the collective set of interns out there, not Marc Jacobs’ intern. Surprisingly, the tweets from their intern haven’t been deleted. Alarmingly,

SMX: Mobile Apps & How They’re Revolutionizing Search

Attending SMX West this week? See Danielle Nohe, Director, Technology & Entertainment from Compete speak about mobile apps and how they’re revolutionizing search on March 9th at 10:45am PST. Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a

What Does Innovative Marketing Mean To You And Your Organization?

Yesterday we had a great webinar with Mark Stevens, author of the BusinessWeek best-seller, “Your Marketing Sucks.” We talked about ways you can improve your marketing strategy by throwing the conventional rules out the window, starting with the question “What is marketing?” Mark Stevens challenged us to question everything we know about marketing, including its definition and said, “the only valid definition: the art and science of growing business.” When

Women In Tech

A bunch of Competers went to the office warming party at Performable last week and I kept overhearing “Wow, there are a lot of dudes here!” Yes, it’s true that there are more men than women in our field. Why? I don’t know, but I’d like to help change it. Want to learn more about what it’s like to work in tech or are looking for a mentor in Boston?

Your Social Media Puts the ‘Suck’ in Suxorz Awards

Social media 101: Whatever you tweet may be retweeted, deleted (but never erased from the internet), and remembered forever for better or worse. Bad social media happens to good people, and what better way to celebrate the humiliation than by creating an awards ceremony to go along with social media calamities. If Joan Rivers can make fun of celebrities’ outfits, I guess we can point, laugh, and hashtag social media

Customer Service: All that AND a bag of chips. Popchips, that is.

A couple of weeks ago, I addressed a customer service issue with Kloutperks and Popchips. To my surprise, the CEO of Klout reached out in the comments section. This was awesome for a few reasons: 1-It was the CEO of a company. Even if only 5 people work there, this is a big deal to me. To have a real human reach out to address the customer service issue says

Kenneth Cole-y Moley

Holy Moly, Kenneth Cole-y. The tweet heard ’round the world yesterday was the Kenneth Cole PR nightmare that has, in my eyes, removed Kenneth Cole, and possibly the brand, from the hearts of many. Even my blackberry thinks Kenneth Cole is a joke-as I was writing this blog post on the way into the office, it kept autocorrecting “Kenneth Cole” to “Kenneth Coleslaw.” The @KennethColePR twitter account takes the cake

Buy The Flatware, Skip The Husband

Wedding season is coming. Congratulation to all the blushing brides out there and a high five to the ladies who remain single and happy (read: sane). E-mail marketing has a funny way of taking the sweet sound of wedding bells chiming to a small population and turning it into nails on a chalk board for everyone else. Crate & Barrel recently send out an eblast with the subject line “Engaged?