Jonathan Kay

How Highlighting Our Customers Increased Conversion

Image from: Lipik/Shutterstock As an internet based business (and an entrepreneurial one at that) we are constantly testing new things.  We are always trying to figure out ways to increase conversion and help people better (and more quickly) understand our product.  A few months ago we did an A/B test that increased conversion about 0.3%.  That’s a lot!  We thought it might be interesting (and fun) to share a bit