Jin Han

September 2011 US Search Market Share Report

As with any major web usage and activity online, there are seasonal trends that occur within search.  Summer vacations, back-to-school shopping, big news and events, and even new search features on the engines themselves – all these factors influence the level of search activity that consumers conduct. In the coming months, Compete will try to shed some light into what exactly is driving changes in consumer search activity and to

August 2011 US Search Market Share Report

As search marketing and the major search engines continue to evolve, Compete is continually refining its query measurement methodology to ensure we are in alignment with the marketplace. The objective of our search share report remains the same – to accurately represent true consumer engagement with search. To that end we have taken the following key measures to enhance our search share reporting: Improve our search query collection methodology to

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

May 2011 Search Market Share Report

Search query volume across the 5 engines picked up slightly in May (up 2.5% from April), driving small shifts in search market share. Google’s share of the search market declined by 0.2ppts, although its query volume increased by 2.3%. While Microsoft’s share of the search market declined by 0.1ppt, the growth of Yahoo! by 0.5ppts resulted in an increase for Bing Powered engines M-O-M. Yahoo! experienced the largest growth in

March 2011 Search Market Share Report

Search activity picked up in March, with a 9.2% MOM increase in total query volume across the engines and all 5 engines experiencing query volume growth. Bing continues to gain share of the market, capturing 17.5% of web queries in March.  Among the top 3 engines, it experienced the highest MOM query volume increase of 12.6%. Yahoo! also gained 0.3ppts in share this month, bringing the total share of Bing

February 2011 Search Market Share Report

With fewer days in February, search query volume across the 5 engines was down nearly 12% MOM. The trend for search market share continues with Google losing incremental share (-0.7ppt), while Bing continues to gain share (+1.0ppt). All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM. Bing Powered engines (Yahoo! and Bing) continued to increase its share of

Facebook, Fans and Friends: Are You Cashing In?

In the month of January, Facebook.com hosted approximately 127,510,914 unique visitors (UVs). Of the 127.5 million UVs, just over 75 million (58.9 percent) became a fan of a page during January. Let’s pause for a moment and consider that. In January alone, just under half of Facebook’s uniques became a fan of a page. Seventy five million fans means 75 million potential consumer connections for marketers to target. And don’t

December 2010 Search Market Report

Search activity across the 5 engines saw more activity in December, with a 1.3% increase in overall query volume from November. The trends we have been reporting over the past few months continue in December, with Google losing share to both Bing and Yahoo! Bing Powered engines (including both Bing and Yahoo!) as a whole grew 4.1% MOM in query volume, driving its total market share up by 0.8ppt.  Bing

November 2010 Search Market Report

Overall search query volume across the 5 engines remained relatively flat, with a 0.6% MOM increase. Bing Powered engines as a whole grew 4.3% MOM in query volume, driving its total market share up by 1ppt. Bing and Yahoo!’s respective market shares continue to be nearly the same; although Yahoo! experienced a slightly greater query volume growth in November. Bing had the highest growth in the number of unique visitors

October Search Market Blog

The search market is continuing to change the user experience – previews of web pages, social search features, just to name a few – and to a certain extent, the definition of a “search query” must evolve accordingly. Compete is expanding its definition to capture user-generated search queries, while excluding events triggered by pauses, hovers, and other activities that may be engine-specific. Queries now include users who type in a

March 2010 Search Market Share

Recently the Dow Jones Industrial Average broke the 11,000 mark, and The Conference Board Consumer Confidence Index®, which had decreased in February, rebounded in March.  Both are good signs for those of us looking for positive indications of an economic recovery, but is the search market exhibiting a similar trend and helping to paint a rosy outlook?