Jessica Ong

Big Domain or Big Homepage? Homepage Visitors at the Top Publisher Sites

Yahoo!, MSN and AOL are the top ranking portals on the web — but how do their homepages stack up? With several hundred thousand dollars a day paid for some homepage ads, a lot of money is at stake. Compete ran the numbers on visitors to top publisher homepages and compared them to visitors to any page on the publisher’s domain. What we found may surprise you. At the top