Jessica Lin

Building New Habits with MyHabit?

Image from: HaveSeen / Shutterstock Even after much of the glamour seems to have gone from the daily flash sales model over the past half year, there are still a number of companies working on carving out their own niches. While the two largest brands, Groupon and LivingSocial, continue to remain at the top of the heap, private sale sites have been able to appeal to their users by creating

Buyer be happy… but where are Best Buy’s buyers?

For the past few years, the world has become increasingly obsessed with gadgets and electronics. Technological breakthroughs happen seemingly daily, with exciting, new product releases clustered shortly afterwards. Indeed, nearly a third of respondents to the Compete Shopper Intelligence Survey replied that they plan to purchase electronics in the next 6 months. With all this gadget obsession, Best Buy should be rising to the top of the pack as one

What Drives Shopping Behaviors Among Women?

A couple months ago, MediaPost published an article showing the results of a study they had conducted on the behaviors of women (using data from Ipsos Mendelsohn’s affluence surveys). Using the survey data, they were able to conclude that affluent moms have much more similar shopping and behavior patterns to those of less affluent moms as compared to the patterns of affluent women without children (affluence as defined by an