JeffHull

How to find 'at risk' customers before they switch

Here at Compete we analyze consumer behavior online, and as part of that we look at specific consumer segments to understand how their behavior differs from the general population. In the wireless world, we look at a number of segments including existing customers who are checking out competitors. These at risk subscribers, or "˜pre-churners’ as we call them, are a critical segment in the saturated wireless market. Looking at the