Jason Caine

Pinning Down the Impact of Pinterest

Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand.   To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand

The New JCPenney – How Things Are Going So Far

Image from: Biz Journals JCPenney’s quest to change the department store shopping experience has been hard to ignore.   The iconic retailer has hired Ellen as its new celebrity spokeswoman to tell consumers that prices have been slashed, return policies have been made more flexible and that JC Penney is a cool place to shop. Competitors and industry analysts alike have openly questioned whether such a strategy can be pulled off. 

Visits to Online Retailer Sites Up 20M Visits Last Week

Online retailers continued doing a break business last week.  Total visits to online retailers climbed to 662M total visits; up 20M visits from the same week in 2010. Last week’s increase is the latest in a series of banner weeks for the online retail industry as consumers signal their desire to trade in their cars for laptops to shop for gifts. The big winners continue to be mass merchants and

Online Retail Traffic Up by 12M Visits Last Week

Image from:  Christo / Shutterstock It appears that the huge spikes in traffic associated with Black Friday and Cyber Monday are starting to die down based on total online visits to retailers last week.  Year-over-year weekly traffic increased by approximately 12M visits when compared to the same week in 2011. The week-over-week dip in 2011 appears to be more pronounced than in prior years.  However, the results are not surprising

Online Retail Traffic Up 26% Last Week

Image from: Yellowj / Shutterstock Online retailers continued to draw in shoppers at a brisk pace last week.  Total visits to the Internet Retailer Top 200 sites grew 26% to 802M visits when compared to the same week last year. Last week’s growth in online retailer traffic appears to be spread out across all retail segments.  Mass Merchants and department stores continued to clean up online. Apparel and electronics retailers

Apparel and Toy Retailer Traffic Down During Black Friday Week

Image from: Maksim Shmeljov / Shutterstock The holiday retail buzz has been extremely positive over the last week after an extremely successful Black Friday and Cyber Monday.  As reported yesterday by Compete, share of traffic to retailers such as Macys and Amazon was up YOY on Black Friday. Traffic to mass merchants, department stores and even electronics retailers were all up last week when compared to the same week in

Mass Merchant and Department Stores Experience Spike in Traffic Last Week

Image from: Gorilla / Shutterstock Consumers appear to be buying into the holiday creep that has dominated the headlines over the last couple of weeks.  Holiday creep is the term being used to describe the efforts by retailers to extend the holiday shopping season and offer holiday related deals before the traditional Black Friday kickoff. Year over year total visits increased last week increased in 7 of the 15 retailer

Black Friday Sites: Retailer Friend or Foe?

Aija Lehtonen / Shutterstock.com One of the growing trends over the last few holiday seasons has been the earlier and earlier start to the shopping season.  As reported last week in Compete Holiday Insights, 60% of respondents indicated that they have begun holiday shopping already.  Retailers seem to be paying attention and are seemingly challenging each other to see who can open the earliest on Black Friday.  Walmart and Toys

Lessons from Holidays Past

Image from: Sofia / Shutterstock After months of buildup and countless predictions, the holiday 2011 shopping season is here.  Before we all get overwhelmed with this year’s numbers, let’s take one final look at the 2010 holiday season and highlight a couple of last-second takeaways that can be applied to this year’s strategy. Isolate ‘Cyber Monday’ for All Categories So much emphasis has been placed on having a huge black

Best Buy’s Best Bet

Much of the news surrounding Best Buy has been hardly positive this year.  The big-box electronics retailer recently announced a 30% drop in quarterly profits.  Plans are also in the works to cut the square footage of Best Buy’s stores by 10%. Analysts have suggested that Best Buy has struggled for the same reasons many other bricks-and-mortar retailers have: Amazon.  Some have gone as far to say that Best Buy

Circulating the Deals

There has been plenty written in recent months about the imminent demise of the print newspaper as we know it today.  I am one of those in the minority who still thumbs through the pages of at least one paper almost every day, but I am admittedly in the minority. If there is one day that a newspaper still has a loyal following, it is definitely Sundays.  The biggest headline