Five Things that Every CPG Brand Needs To Do to Win Online
For years, CPG manufacturers have thought of the ecommerce channel as an opportunity further off in the future. There are five things that every CPG brand should be doing as they plan and execute their ecommerce strategy
For Retailers, Search Needs to be About More than Clickthrough Rate
For brands, the challenge is understanding how shoppers use search to find products so that they can create an easy, consistent experience across retailers.
Online-Only Retailers are Positioned to Take a Bite Out of Pet Sales
Online-only pet retailers like chewy.com and wag.com have exploded in the past year while big-box specialty retailers experience flat online traffic growth.
Holiday Gift Card Demand 2012 – 2013
With every holiday season comes a handful of must-have items for kids (remember Tickle Me Elmo?) and adults alike. There is one item that continues to get hotter every year: the gift card. Holiday gift card sales are expected to reach $29.8B, up $1B from holiday 2012, according to the National Retail Federation. Often times the mental image associated with gift cards is the procrastinating shopper in a physical retail store on December 24th who resorts to plastic in fear of showing up to Christmas without a gift for a loved one.
Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
Searching for Amazon Success
Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and
eBay: The Start of a Retail Feedification?
Image from: Ebay Feed / eBay.com eBay made news this week with the announcement that the online powerhouse will launch Feed, a Pinterest like experience. Feed will be available on eBay’s site and allow users to scroll through products available for sale on the site. Earlier this year, we reported on the impact that Pinterest is having on how consumers engage with products and retailers online. Pinterest’s growth in popularity
Apparel Goes Mainstream Online
Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel. The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase. Those days are behind us. 82M consumers shopped for apparel online this spring at an online retailer. To put
Getting the Most Jingle Out of Holiday Promotions
Image from: Holiday Gift / Shutterstock Tis the season for … holiday retail planning. Just think, four months from now Black Friday and Cyber Monday will have passed us by and retailers will be in the thick of the holiday shopping season. We thought now would be a good time to look at the resources and tools consumers count on when shopping for the holidays online. We focused our analysis
Amazon’s Role In The Office Supply Market
Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season. Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school