Jared DeLuca

Rockstar Games: Creating Controversy and Commanding Buzz

Since the original Grand Theft Auto was released in 1997, Rockstar Games, a subsidiary of Take-Two Interactive, has been surrounded by controversy. By creating games like those in the Grand Theft Auto series that openly showcase violence and sexuality, Rockstar is no stranger to pushing the envelope in terms of game content. But that same controversy has also driven tremendous success with each new game in the GTA franchise, success

Summer is a Time to Celebrate Great Food and Local Markets!

That’s right! You’ve been waiting for it all year, and it’s finally here! August is National Goat Cheese Month! Not a fan of goat cheese? How about blueberries? July was National Blueberry Month, but unfortunately, I was out of the country and couldn’t fully appreciate it in France. Now that I’m back and Compete.com data for July is live, I wanted to take a look and see if other people

Destination France: 2011 Recovery from 2010 Volcanic Eruptions and Pension Reform Strikes

I’m starting my last couple of weeks here in Nice, France and I’ve been thinking about the booming tourism industry for Americans here in Europe, particularly in the south of France. 2010 was undoubtedly a difficult year for the travel industry in Europe. The volcanic eruptions from Iceland’s Eyjafjallajökull last April put a damper on the travel plans of many when strong winds pushed ash clouds from the eruption toward Europe

See If I Spotify When I Return to the States

I’m living in sunny Nice, France for five weeks this summer in order to take a couple sociology classes through Northeastern University. While the beach has been fun, and the French folk friendly, there are a few things from home I missed when I first came here. Video streaming sites Hulu and Netflix definitely topped the list, but I was really excited to have access to one streaming service I

The Weekly Compete Pulse

If you’re in the U.S., 4th of July weekend is finally upon us. Hopefully you can enjoy a good fireworks display this year, but before you do, you might want to check out these links to some of this week’s news articles that we read and found interesting for online marketers. It’s a pretty safe bet that the mobile space isn’t going to be going anywhere, and will only be

‘Tis the Season…. For Fireworks!

One of my favorite holidays is Independence Day. Of course I love the obvious reasons, you know, celebrating the birth of a country, embracing our freedom, eating fried foods outside, maybe a frog jumping contest, the important stuff. I have to confess though, that my favorite part of any Independence Day celebration has to be the fireworks. There’s something magical about the effervescing explosions in the sky that make us

Kantar Media’s Compete Releases Ranking of Top 50 Websites for May 2011

IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s

Webinar Replay: 3 Tools for Understanding Ad Reach

Last week, Compete hosted a webinar to talk about your advertising reach and how you can optimize your ad spend. We understand that you undoubtedly spend a huge amount of time on ad targeting to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of

Google Panda 2.2: Weeding Out More Content Farms and Scrapers

Thanks to a recent update earlier this year to search giant Google’s ranking factors, the web will hopefully soon be devoid of the giant content farms and scrapers that have plagued search results in recent years. Part 2.2 of the Panda update went live in mid-June as Google confirmed last week, so users should continue to see improved search results. One of the most important aspects of this particular update

The Weekly Compete Pulse

The first day of summer happened this week so the longest day of the year is now behind us. Soak up as much sun as you can and check out these links to some of this week’s news articles that we read and found interesting for online marketers. Watching the Bruins win the Stanley Cup was exciting, but what’s even more exciting is the number of ways we can follow

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes