Conversion Optimization: Which Metrics Matter?
Conversion optimization should be critical to every business, not just those with ecommerce offerings. Find out which metrics should matter to you and why.
Why Conversion Optimization Should Be Your Top Priority in 2014
Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?
Sunday Series: JibJab.com, JacquieLawson.com, 123Greetings.com, and more
Looking back on December 2013, the Ecards category saw massive growth as Americans wished their friends and families happy holidays. With a 55.22% month-over-month (MoM) growth in unique visitors and a 75.19% MoM increase in total time spent on websites in the category, it was no doubt a very successful month for ecards sites; however, looking at longer-term trends, the category as a whole suffered a 31.81% year-over-year (YoY) drop in unique visitors.
The Weekly Compete Pulse
Last week we shared with you the best of the Compete Pulse blog from 2013, but now it’s time to get back to our usual round up of our favorite digital marketing stories from the web this week. Enjoy!
3 Easy Ways to Discover New Business Prospects
Whether you work in sales, do full time business development work, or you handle new business prospecting at an agency, you need to stay on top of new ways to constantly find new prospects. Sure, there are dozens of databases available that have contact information for thousands of professionals, but you might not know enough about the companies from those databases to make informed decisions about which prospects are good fits.
Providing “Not Provided” – How You Can Still See Search Referral Data
You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of search. Instead of burying ourselves in organic keyword lists, we must start taking a more holistic approach to search marketing and begin taking steps towards seamlessly combining paid and organic search data.
Announcing Millward Brown Digital!
We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights.
Have Your Conversion Funnel Cake and Optimize It Too
Funnel cake is a delicious summer treat and may not have much to do with ecommerce, but your conversion funnel certainly does. If you’re stuck in an ecommerce rut and don’t know what to do, don’t worry; you can continue to use aspects of your funnel as they currently stand and test different versions of landing pages, shopping carts, checkout processes, etc. using A/B testing.
If a Product Launches in a Forest and There’s No One There to Tweet About It…
Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business, offering valuable goods and services so that others will pay for them; but how can you profit from your hard work if no one sees it? There are a lot of accepted marketing methods to attract traffic to your website.
March Data Is LIVE at Compete
With March data live, we compiled the list of ten fastest growing sites last month. In March, financial services sites fell out of the fastest growing list in favor of some seasonal television trends.
Search Marketers, Pick Your Keyword Battles Wisely
Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…