JackieODowd

Chevrolet vs. Toyota"¦Online Activity Heats Up

Toyota is closing on Chevrolet as the top brand in the US automotive market. Can Toyota’s web site be contributing to their success? Based on Compete’s Website Engagement Study, the answer is yes. A look at traffic shows that Toyota was consistently ahead of Chevrolet in the number of people visiting their site until the October Malibu launch. The heavy marketing push for Malibu drove traffic increases of 30% and