He Tang

The Future of Flash Sale & Group Discount Websites

Back in 2007, daily deal and flash sales sites were rising stars in the ecommerce world. The explosive growth and the exponential increases in customers were staggering. However, in 2011, criticisms of these sites began to rise exponentially as well.

4 Things You Need on Your Mobile Payment App

As a big fan of Starbucks, I’ve been using their mobile app for a while. After a few uses, I quickly realized that it is essentially a mobile payment app—combined with a loyalty program, debit note and store locator. In addition, they offer free songs for me to download every week and an additional way for me to keep track of my favorite drink.

Is Adopting a Mobile Payment Platform a Good Choice for Your Business?

Everything is going mobile. It seems like smartphones are taking over our lives and now they are replacing our wallets as well. Based on a recent survey by Compete, more than 40% of mobile shoppers have made a purchase on their mobile devices in the past three months.

Why Email Marketing is Still Effective for Brands

As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.

How Can Brands Win the Social Media Race?

In this day and age, almost every retailer knows how powerful social media is. Based on a recent survey by Compete, 40% of online shoppers believed retailers’ Facebook pages have been extremely/very influential on their purchase decisions. Not to mention the imperceptible impact social media has on shoppers. Unfortunately, not every retailer is succeeding in social media marketing.

10 Reasons Luxury Fashion Brands Should Go Mobile

If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.

Should Retailers Invest in Mobile Shopping Apps?

Technology is changing the way consumers shop. More and more people are not only shopping online, but shopping online from a mobile device. Our recent survey identifies these trends for retailers to decide their best plan of action.