Considering the System
The ARF Young Pros organizes a monthly Breakfast with Champions, and this past month, 12 other Young Pros and I were lucky enough to sit down with Jeffrey Graham, the Director of Global Ad Research at Twitter. While offering many insights into current research practices, the world of Twitter, and professional development, Graham’s ability to contextualize those insights stood out.
Biggest Auto Impacts During the Big Game
AutoTrader.com is one of the largest third-party automotive sites where more than 16 million consumers visit each month to find their perfect car. Millward Brown Digital worked with AutoTrader to look at the Super Bowl auto ad experience. We surveyed over a thousand AutoTrader visitors that watched the Super Bowl to find out what auto brands made the biggest impact during the big game.
5 Steps to Help Generate New Business for Advertising Agencies
his week the Ad Club hosted guest speakers Kristen Cavallo, Chief Strategy Officer of Mullen, and Donna Wiederkher, CMO of Aegis Media N.A., on the topic of new business. Coming from different backgrounds, with over decades of experience between the two of them, the insights they gave were both practical and thought provoking.
The Importance of Getting the Right Content in Front of the Right Audience at the Right Time
This week’s session from the Advertising Club was called “What’s Trending in Media” and covered the topics of digital video, programmatic buying and mobile. While the topics and speakers were definitely varied, a main theme (common to digital and non-digital advertisers) became apparent: get the right content in front of the right audience at the right time. Alvin Bowles, the CEO of Grab Media, began the conversation by talking about
Finding Success by Fostering a Creative Work Environment
The Advertising Club of New York is presenting an eight week lecture series on Advertising & Marketing. This past week Val DiFebo, CEO of Deutsch, and Gina Grillo, President and CEO of the AD Club, kicked-off the series with a one-on-one interview discussing the state of the industry and what it takes to grow your career in the field. Two of our Research Analysts share their thoughts on the session and how it contributes to our focus of getting digital right.