Are Site Makeovers an Online Retailers Secret Weapon?
Image from: Walgreens vs. CVS / IBTimes.com When you think of long-standing, heated rivalries, I’m sure only one pair comes to mind: CVS and Walgreens. No? Okay, so maybe they’re not the rivals on the top of your mind, but these two pharmacies are two of the biggest players in their space. We can use Compete’s data to take a closer look at these competitors and see how a recent
Can the Power of Pine-Sol Boost Site Traffic?
Image from: Pine-Sol Lady / Spoiled Pretty Pine-Sol has been taking a different approach with their marketing efforts lately. They’ve been releasing a series of YouTube videos starring the “Pine-Sol Lady”, the long-time star of the cleaning product’s television commercials. While many of these are quick, interview-like videos that garnered a modest number of views, one in particular has caught the attention of many, many more people, including me. The
Don’t Know What to Buy? Ask Amazon
Image from: Sweet Savings Based on the e-mail recommendations I receive, I’m pretty sure Amazon thinks I’m juggling school with being a new father, and that I enjoy camping, makeup, and video games (only some of which are true). But I’m willing to bet a lot of this is skewed based on the fact that I work on the retail team at a web analytics company and that sometimes has
Holiday Shopping Showdown: Men vs. Women
Image from: Helder Almeida / Shutterstock When it comes to gift buying, I tend to stay with gift cards and anything someone explicitly tells me they want. I also tend to wait until the last minute to even start thinking about what I’ll get anyone. I thought it’d be interesting to see whether this was something common to most guys and decided to use Compete’s demographic data to find out.
Boarding Up Borders: A Look Into the End of a Retailer
It’s not every day that a major national retailer goes out business, but in the middle of this summer, Borders announced such a day would be coming. Now, in late September, all offline stores are closed, and the Borders online store finally ceased sales this past Tuesday, September 27th. While booksellers can do fine existing solely as online retailers (just ask Amazon), how did the online store fare once physical
Where’s the Easy Button?
When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over