Eric Austrew

Compete now offers marketing channel and traffic composition information!

Today Compete launched our newly reinvented Referral Analytics tool. The new referral analytics goes beyond the domain level data to provide deep, actionable insights for any online marketer. Drive acquisition growth with competitive information The new referral analytics uses a simple but powerful "map of the market" visualization to show at a glance what categories are driving the most traffic to a given competitor, and whether that source is growing

Enhanced data methodology powers new features and new capabilities

Enhanced data methodology powers new features and new capabilities Today’s release of the reinvented referral analytics on Compete.com is a milestone for one group of people here in the office:  The data team.  This is the group of white lab coat wearing, PhD having, prime number recognizing people here at Compete that are responsible for taking the massive sample from our multiple clickstream sources and applying the math that turns

Sweetness! Compete PRO just got that much better!

I have a sweet tooth, and everyone knows it. Whether it’s a 2 liter bottle of grape soda, a bag full of gummy worms, or a giant cherry Danish, nothing gets me rocking and rolling like a burst of sugar during my day. I consider myself a pretty lucky guy — each day for the past week and a half leading up to this launch, Gregg Poulin, my boss and

Compete Pro Enterprise adds Categories!

Today is an exciting day for Compete and our customers! We’ve been working on enhancements to Compete PRO Enterprise, for the past several months and today we’re releasing the result of our efforts: Compete Category Profiles provide a web wide view of traffic, search, and engagement metrics across over 220 industries and 45 Behavioral Segments to our Enterprise customers. "But wait a minute," we hear you saying, "How can this