Eleanor Baird

Twittering Your Way to Online Shoppers

Earlier this summer, there were several reports that Dell has made $3M thanks to its use of Twitter, mainly to notify people about outlet deals on dell.com. The microblogging service that garnered media attention with reports on things as trivial as celebrity feuds and as serious as protest of the Iranian election results also had a tangible dollar amount associated with its use. The Dell announcement also provided a benchmark

Will Pottermania Strike Again?

On July 15, Harry Potter and the Half-Blood Prince will finally hit theaters. It’s been a two year wait for fans who last saw a film based on J.K. Rowling’s popular book series in July 2007, Harry Potter and the Order of the Phoenix. So far, I haven’t seen the same frenzy around all things Potter as I did two years ago, when anticipation around the new movie and the

Touchscreens: A silver bullet in the wireless phone market?

On Saturday, Palm released the Pre, the latest in a long line of potential iPhone killers. While the iPhone was not the first device to offer a touchscreen, its popularity has made the technology more common on major release Smartphones. Many factors have an impact on consumer choice, particularly when buying something as complex as a mobile phone; price, network coverage, carrier, applications, and many others. But what about touchscreens?

Netbooks: Searching along a converging frontier

Depending on your vantage point, a netbook might look like a small laptop or a large Smartphone. The dual nature of the netbook may be marking a period of increasing convergence between computers and wireless phones. Companies that traditionally make computers are manufacturing netbooks and beginning to plan or consider moves into the Smartphone market. Wireless carriers are beginning to sell discounted netbooks tied to wireless broadband contracts. AT&T is

Can the Palm Pre Compete?

The Smartphone market is an increasingly crowded place. After Apple’s success with the iPhone from 2007 onward, more companies, from GPS manufacturer Garmin to PC manufacturers like Acer and Asustek, are throwing their hats in the ring. In January at the Consumer Electronics Show (CES), wireless industry pioneer Palm announced that they were launching a new Smartphone, called the Pre (pronounced like "tree"). Since then, we’ve heard relatively little about

Exploring Blackberry App World

The application store rush is definitely on. Since the success of the iPhone’s App Store, Nokia, the Google Android Market, and the Microsoft Skymarket have all followed suit. Even PC manufacturer Acer has said they are looking into the viability of an application store for their new line of Smartphones. News that Blackberry was planning an application store of some kind has been circulating for a while now, but few

Finding Watchmen: Why social media matters in film marketing

Like many moviegoers, I’m eagerly awaiting the film version of the classic Alan Moore Watchmen comics, opening Friday. Although I’ve been getting most of my information about the movie through friends, and most recently an article in Wired, I wondered where people are going online to learn more about this highly-anticipated fill. I analyzed where people who used terms including the keyword "˜watchmen’ on major search engines were directed over

Tough Choices: How the complexity of content shifting devices is changing how people shop for consumer electronics

Last week, I wrote about how the ownership of consumer electronics capable of shifting content is not limited to Americans in their late teens and 20s. While these products offer consumers more choice in terms of viewing media across time, place and device, they also introduce more complexity into the purchase process. The question is, are the consumers shopping for these time shifting devices – like laptops, DVRs, portable media

Shifting Content: A young peoples’ game?

There’s no question that our increasing ability to shift content across time, place and device is bringing about major changes in how we interact with media. The challenge and the opportunity lie in how rapidly the landscape is changing and how quickly young Americans are adapting to it. TVWeek recently reported that nearly two times as many Americans aged 18-34 have watched content via an online video than through a

Online Video Game Enthusiasts — Is marketing to the middle the way of the future?

The video game industry and its’ customers are changing. I grew up when consoles were starting to become a common household device, but thought of as a children’s toy. Despite being a fairly avid gamer through my teens, I never would have guessed that my friends and I, now in our late twenties and early thirties, would be spending our evenings playing Rock Band or facing off in Wii Boxing

Moving Media: How much does control over digital content matter to telecom consumers?

At industry conference after industry conference, whether it’s for content producers, consumer electronics manufacturers, or service providers, digital content shifting is a central topic of discussion. Digital content shifting is relatively new, so it will likely take some time before all consumers adopt it on a regular basis, but what do they want now? To begin to answer that question, I looked at what people who had shopped online for