Apple Releases Second-Generation iPhone for $199
Rumors around the much-anticipated second-generation iPhone release have been swirling for months. On Monday Apple finally gave the public what they’ve been asking for: a faster iPhone with more business-user functionality & some way-cool apps, all at half the price ($199, w/2-year contract). Analysts are already claiming victory for Apple, predicting they will beat their goal of 10million devices sold by the end of the year. But is there any
Be the First to Discover the Next iPhone!
It seems that with technology-driven products these days the race against obsolescence begins the moment you bring a product home from the store. There’s always something newer, faster, smaller or better just on the horizon. Consumers’ thirst for the latest and greatest gadget has also caused increasingly volatile consumer interest around product launches. Below is a graph of the online consumer interest of a number of "successful" consumer electronics devices.
iPhone Subsidies Could Be Apple's Ticket to the Mainstream Market
Rumors have been flying this month that Apple and/or AT&T will begin subsidizing iPhone sales, which could total up to 50% of the device’s current selling price. That would mean getting an iPhone for $199 with a two year contract, the kind of price consumers have come to expect for standard high end handsets. Back in June 2007, just before the original iPhone was released (has it been a year
New Compete Study: Telco Consumers Ready for Quad-Play
Consumers have embraced the idea of the “triple-play," but what about the "quad-play"? Are they ready to bundle wireless with phone, TV and Internet? Yesterday the Telecommunications & Media practice here at Compete released an in-depth study that reveals consumer sentiment around telecom bundles, details the specific telecom companies best positioned to capitalize on the bundle opportunity, and identifies the implications for other companies along the telecom value chain. As
As easy as 1, 2, 3, 4"¦ Get Ready for Quad-Play!
It seems like most people these days buy their cable TV, Internet and home phone service from one provider in one nice and neat package. Whether it’s to consolidate billing or to save a few bucks, bundling seems to be catching on. It’s catching on with the telco companies too who are looking for new products and services to bundle into their offerings. Last week I wrote about Comcast and
Tivo "bundles" itself with telcos
In reporting their recent financial results, some telecom companies have said that their sector could become "softened" in 2008 thanks to the struggling US economy. One way telcos have tried to create stickier relationships and differentiate themselves has been to bundle multiple services, whether it be TV, broadband Internet, home phone or wireless services. Telcos market bundles as being more convenient (one bill), less expensive (volume discount) and complimentary (TV
"Boost" Marketing by Looking Beyond the Obvious
Boost announced last week that it will begin its first-ever partner-sponsored advertising campaign targeted at its customers. Mobile web users will see ads for the new Keanu Reeves movie "Street Kings" or for the 2009 Acura TSX. At first glance, these connections make sense; Boost markets exclusively to a segment of youth-oriented, urban and multicultural consumers. So of course this particular segment would be interested in things"¦ well, urban and
Can Wireless and Home Phone Plans Peacefully Co-exist?
These days, cell phones are a way of life. You can’t walk down any street in America without seeing someone texting up a storm or discussing a deal on their Bluetooth headset. More and more people are using their mobile phones for what they would have used a home phone for a decade ago. Just this morning the Pew Internet Project released a study that concluded that the cell phone
Are You Ready for your Close-Up, Blu-Ray?
It’s official. In the battle for high-definition video, Sony’s Blu-Ray Disc DVD beat out Toshiba’s HD DVD last week to become the industry’s single platform. In what has amounted to "VHS v. Beta-Max: The Next Generation," consumers looking to purchase and watch high-def DVDs have spent the last two years confused over compatibility and hesitant to purchase expensive equipment that could quickly wind up obsolete. Consumers can look directly to
Hey TracFone, Virgin Mobile is Stealing your Customers!
Recently I was thinking about the prepaid wireless market, comparing carriers’ strategies and how consumers are reacting to marketing. The prepaid wireless market is especially competitive – since consumers have so much control. Once their prepaid minutes are used up, the customer can buy more, or they can use a different carrier or phone. Worse, some customers may have multiple prepaid plans with carriers and switch back and forth between
Could Open-Access Networks Be Too Much of a Good Thing for the Wireless Industry?
One of the hottest topics at this year’s CES was definitely the acknowledgement that the wireless industry reached a tipping point in 2007 in its movement towards market openness. Apple launched the iPhone. Google announced the Open Handset Alliance for the Android platform. VZW announced its Open Access network strategy. The 700 MHz Auction requirements included open access provisions. The industry is moving from its traditional "walled garden" approach, where