Mom vs Dad: Who Gets More Love?
Image from: Mother’s Day Image / Shutterstock Spring is filled with many special days. Earth Day, Cinco de Mayo, Memorial Day…and most importantly, Mother’s and Father’s Day. In the battle between Mom and Dad, I am out to show which parent gets more love on their special day. Mom’s Get More Gifts 2 out 3 consumers planned to buy a Mother’s Day gift, but just half will buy by dad
The Impact of the Mobile Shopper
This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce. Download the free e-book and learn:
Amazon Deal Does It Again
Image from: Amazon Remember last year when group buying sites were all the rage? Consumers couldn’t get enough of them, analysts loved talking about them, and retailers feared them. Well, other than Groupon’s rocky IPO, we haven’t heard a lot about group buying sites recently. In fact, it seems like consumers are getting bored of them as well. Since peaking last summer, traffic to the two largest group buying sites
Does Cupid still dominate Valentine’s Day?
Image from: littleny / Shutterstock Valentine’s Day is next week, and if you are celebrating, you are in good company. 57 percent of consumers will be celebrating Valentine’s Day this year, up 4 percentage points from last year. And while this holiday is traditionally for couples, more and more people are using February 14 to show affection for other important people in their lives. In fact, 55 percent of shoppers
Last Minute Shoppers Take to the Web
Image from: RT Design Studio via Shutterstock Christmas is this Sunday, which means stores are hopping with last minute shoppers trying to check their final few items off their Holiday shopping lists. As of December 11, more than half of consumers had finished more than 75-percent of their Holiday shopping, but surprisingly, 1 out of 10 had not even begun! Compared to shopping the week prior, Toys and Games were
7 Holiday Retail Insights that Will Jingle Your Marketing Bells
Image from: happykanppy / Shutterstock 1 * Black Friday is no longer just an offline retailer holiday. We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend. 2 * This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a
Black Friday, not just for Brick and Mortars Anymore
Image from: altafulla / Shutterstock Turkey has been eaten, football has been watched, and door buster deals have been purchased! The week of Black Friday was very busy for Santa and laypeople alike. Consumers spent a total of $11.4 billion dollar on Black Friday, up 6.6 percent from last year. This flurry of spending helped many consumers work their way through their holiday shopping lists. As of November 28, a
Out of Toilet Paper? Amazon to the Rescue!
Image from: William J. Mahnken / Shutterstock Have you ever bought toilet paper online? Or shampoo? How about toothpaste? While we are more than happy to buy books, apparel, and electronics online, we have been reluctant to purchase our everyday household essentials online. But this is changing. While only 8 percent of consumers surveyed in the Fall 2011 Online Shopper Intelligence™ survey reported buying household products online in the past
Holiday 2011 Outlook
Image from: Adam Gryko / Shutterstock This post was originally featured on Retail Online Integration: In case you haven’t noticed the changes taking place in retail outlets all across the country, I am here to report that orange is out and red and green are in! That’s right; the Holiday season has officially begun. From tinsel to snowflakes, stores are already decked out in their Holiday finest hoping to entice
Compete Holiday Insights™ 2011
With Halloween behind us, retailers are now full swing into the Holiday shopping season. And consumers aren’t too far behind. By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping. In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping. Toys and games, electronics, and gift cards were popular gift items to
Are Daily Deal Sites a Smart Investment for Companies?
I love daily deal sites. Seriously…some might say I am borderline addicted. From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all. I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found. And I am in very good company. In July 2011, around 11 million consumers visited daily deal sites. In