Cyber Monday Drives Online Sales
Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales. This week, we see the impact of Cyber Monday deals on online shopping. Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores. Year-to-year, 2012 was a much better year for retailers. Consumers spent 50% more this year on Cyber Monday deals than
Which Retailers Came Out on Top This Past Week?
Image from: Presents / Shutterstock So far, shopping this holiday season is outpacing 2011 holiday shopping. Looking back over the critical week of Black Friday and Cyber Monday, consumers spent more time shopping at the top online retailers this year than they did last year. Attention was up 5% Y-O-Y on Black Friday and up 11% Y-O-Y on Cyber Monday. Earlier this week, we revealed that for most retailers,
Online Merchants Break Away From the Pack
Image from: Add to Cart / ThinkStock It seemed like the Black Friday mania this year started weeks before Thanksgiving. And indeed we saw a sharp increase in holiday shopping during the week ending Nov 18. Two out of 3 consumers had starting their holiday shopping before the week of Black Friday, and 15-percent had already completed 75-percent of more of their shopping. Compared to earlier in the month, last
Is Cyber Monday Old Hat?
Image from: Holiday Woes / Shutterstock The weekend consumers (and retailers) everywhere have been counting down to is finally upon us. Shoppers have been gearing up for this holiday weekend for over a month. Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month. These sites have been utilized by more than half of the consumers who plan to go
Early Shoppers Prefer Mass Merchants
Image from: Holiday Shopping / Shutterstock As we reach the end of October, more consumers are focusing their sights on December. As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks. In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping. While more consumers got into
Which Household Care Brands Clean Up With Consumers?
Image from: Cleaning / Shutterstock Last week, I looked at consumer attitudes for health and beauty products. This week, with the help of the Summer 2012 Online Shopper Intelligence survey, I tackle household care products. Consumers spend billions of dollars on household items every year, so understanding consumer opinion is important for marketers. Here are my findings. Brand awareness for household brands is highest among older consumers Brand awareness for
Walmart Brings Cash Into The 21st Century
Image from: Mouse and Money / Shutterstock Several months ago, Walmart introduced a “Pay with Cash” option for online purchases. This innovative program is pretty simple—consumers place an order online and then go to any store within 48 hours to pay for the purchase. According to the FDIC, 1 in 4 US households either do not have a bank account or credit card, or have limited banking options. Typically these
Beauty is Within the Eye of Your Consumer: What consumers think about your health and beauty brand
Image from: Beautiful Beholder / Shutterstock Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists. In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands. Here is what we found. Brand awareness for all brands is higher among females Brand awareness among the leading health & beauty brands
Tis The Season For….School Supplies!
Image from: School Supplies / Shutterstock Students everywhere are savoring their last bits of summer vacation, the few weeks before they have to trade in ice cream cones and carefree afternoons for notebooks and homework. That also means millions of consumers are in the market for back-to-school products. According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing
Battle of the Snack Cereals
Image from: Rice Krispies Image / Shutterstock As everyone who has ever met me knows, I love cereal. I can’t start my day without a big bowl (or maybe 2) of cereal. I could eat cereal any time of the day, so I especially like cereal based snacks. Rice Krispie treats and Chex mix are two of my favorites. And I am not alone. Each month, hundreds of thousands of
Cream Cheese Tops the Charts for Kraft
Image from: Cheese Cake Image / Shutterstock I was hosting a lunch for friends the other week and I wanted to make cheese cake for dessert. Like whenever I am in the need for a new recipe, I took to the internet. Among the usual recipe sites that appeared in the results, the Philadelphia cream cheese page popped up. Intrigued, I did a little research to see how successful Kraft