Danielle Bulger

The Male vs. Female Debate Goes Mobile

Image from: James Flint / Shutterstock A year ago, when we segmented Smartphone Owners by gender, the male population dominated the marketplace. But sometime in early 2011, that trend shifted rather dramatically and women started adopting smartphones in greater numbers. Females, who had once made up significantly less than half of the smartphone owner segment, were now accounting for just over half the segment. Smartphone Owners by Male / Female

The Number 4 Gives You Some Street Cred

Wireless carriers have been talking a lot about 4G lately – fastest, LTE, best network, largest 4G network, – but what does it all mean?  Our clients are certainly asking us how this weighs into a consumer’s decision when picking out a new mobile phone.  So, we decided to ask consumers a few questions to see just how savvy they are about this new technology. Short answer: Not very! For

You gave WHO my email address?

In the past few days I have received many emails – all from different corporations, all with the same message. These are not small corporations – Marriott, Walgreens, Chase, Hilton, Best Buy, J Crew, Flowers.com, and Verizon to name a few – and they range across a variety of industries.  But, the message is the same. They are writing to inform their customers that Epsilon, a marketing vendor used to

Games People Play – Now From the Smartphone

Are you going to the CTIA show in San Francisco this week? If so, do you want to know more about how consumers are using their smartphones? If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com or find me on LinkedIn Games People Play – Now From the Smartphone King me…Goal…Come on Down! Games come in all shapes and

Smartphones and Maps: Helps Find the Breadcrumbs

Are you going to the CTIA show in San Francisco next week? If so, do you want to know more about how consumers are using their smartphones? If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com or find me on LinkedIn Smartphones and Maps: Helps Find the Breadcrumbs Fact or myth? Are men really less likely to ask for

Facebook Phone Found at a Bar

Are you going to the CTIA show in San Francisco next week?  If so, do you want to know more about how consumers are using their smartphones?  If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com or find me on LinkedIn Facebook Phone Found at a Bar Just kidding!  It’s only people checking in from a bar…these days everyone

Local Search, Social Networking and Mobile Gaming Coming of Age on Mobile Devices

Compete, a Kantar Media company, today released the results of its Q1 2010 Smartphone Intelligence survey, which showed major movement in the use of local search, social networking and gaming on smartphones. Compete’s quarterly Smartphone Intelligence survey provides behavioral and survey-based insights into how consumers are using iPhones, BlackBerrys, Android devices and other smartphones.

Wireless Shopper 2.0

Reposted from Google’s Retail Advertising Blog Ring, ring! It’s the new cell phone shopper calling! With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them? How do marketers influence these purchase decisions? We’re excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0, which covers the

Announcing ThinkTech: Wireless 2.0 Shopper Webinar!

Lady Gaga isn’t the only one creating a ruckus about ‘Telephones’ these days…Google and Compete are excited to share their latest research findings on cell phone and smart phone shoppers. With so many choices, how do consumers make wireless telephone purchase decisions? How do they shop online, and how can marketers effectively command their attention? For answers to these questions and more, join Compete’s Mobile & Wireless expert, Danielle Nohe,

The Device That Goes Everywhere Helps Take You Anywhere

Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel on March 22nd. If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com. I’m in the middle of planning my next vacation — in May I will be venturing on a

Smartphone Owners: A Ready and Willing Audience

Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel on March 22nd. If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com. Years ago, when smartphones were introduced to the market, they were promoted as devices to help the busy,