Dan Pflock

Optimize the Metric That Matters: Impact

You are more likely to summit Mount Everest than click a banner ad. Your chances of viewing an ad targeted to you? Flip a coin. Ad viewability is a mere 48%. The odds of an impression leading to a statistically significant uptick in purchase intent? 1 in 100. The time-tested “Deliver my ads to the right people, in the right place, at the right time, with the right message” simply does not work–and it’s only getting worse.

Compete Ad R/F: Understand the Audience You Reach

Today we’re excited to announce the latest addition to our suite of media products: Compete Ad R/F ™.  With Ad R/F we set out to help media buyers and planners answer the all important question: Who is my online advertising reaching? Ad R/F answers the question by tracking online ad campaigns from start to finish and providing weekly, visual reports outlining the demographic composition of the audience reached throughout the

Pharmacy Flu Shot Battle

It’s cold and flu season again.  Did you get a flu shot yet?  If you haven’t, don’t worry because CVS, Walgreens, and Rite Aid will make sure you don’t forget.  Over the past couple years the big pharmacies took advantage of the H1N1 scare and have stepped up their online and offline marketing efforts to make it really clear they are the go-to-place for annual flu shots. As a digital