Damian Roskill

JCPenney and the Dangers of Selective Data

Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data

Who’s Winning with Pinterest?

Image from: Trophy / Shutterstock As most marketers know, Pinterest is a fast growing website for browsing and sharing visual content – with a strong focus on shopping.  A favorite particularly among women (with women making up over 58% of all traffic), the website has continued to grow gangbusters over the past year.  In August, we noted that Pinterest traffic had now exceeded Tumblr traffic  – quite a feat considering

Is Target Trying to Buy Their Way to The Top of The Diapers Mountain?

Image from: Baby In Diaper / Shutterstock It has been a while since we here at Compete have taken a look at what is going on with the diaper market online.  In Oct, 2010 we published an analysis  that showed how Diapers.com was a growing threat to Amazon.com in the diaper category.  In the time since that original post, Diapers.com was, of course, bought by Amazon. Buying diapers online has

Instagram vs. Picplz – The Tale of Two Photo Apps

Image from: Camera Image / Shutterstock As everyone on the planet is now aware, Instagram, the mobile photo-app of choice among hipsters, is going to be acquired by Facebook  for a magical $1 billion. The world of consumer apps is tough – how many other photo apps are out there that had close to the same functionality but yet didn’t take off like Instagram did?  In the case of Instagram,

Tablets and Magazines: A Match Made in Heaven

Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine. 

Want to raise your web traffic? Go public!

Image from: JohnKwan / Shutterstock When we think about a company going public, we think of companies raising money to fund expansion, or ringing the bell at the New York Stock Exchange, or analysts discussing the prospects for the company on CNBC. We don’t often think of going public as a way to build brand awareness and drive web traffic. Linkedin shows that going public could be a powerful driver

Overstock vs. O

Mashable recently published a piece on how O.com (formerly Overstock.com) was changing its name back to Overstock.com.  Good move in my opinion – just looking at traffic to both web addresses, it is easy to see that the kind-of-cool-but-a-bit-strange URL www.o.com wasn’t getting the attention of consumers. For review, here’s Overstock.com’s traffic over the past two years: As you can see, the chart has been relatively stable during the past

Occupy Wall Street – Social In, Video Out

Over the past two months we’ve seen a steady growth in the Occupy Wall Street (OWS) movement around the globe, with protests now taking place in over 50 cities worldwide.  With the release of our September data, I thought it’d be interesting to take a look at OWS from an online perspective. To begin with, you can see that the impact of OWS started showing up in September, with a

Daily Deals on the Downside: Groupon and Livingsocial Continue to Slide

Image from: Merkushev Vasiliy/Shutterstock Group buying/daily deal sites seem to be losing their shine – witness the recent layoffs at Buywithme.com (which has recently merged with Gilt Groupe) and the repricing of the Groupon IPO due to concerns with their model (and other issues).  From my perspective, I’ve long thought that the daily deal space was overcrowded and people were starting to ignore the offers – deal fatigue setting in. 

Tumblr vs. WordPress vs. Blogger: Fight!

Image from: Digital Genetics/Shutterstock Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the

Off to Net.Finance

Thinking of attending the Net.Finance conference?  Compete will be there – more specifically, Ron Sheklin and Joe Creney from our Financial Services practice will be there for the whole conference. And while we’re excited about the entire agenda, here are three sessions we think are must-attends: On Monday, May 16th: 11:00 Case Study: Into the Wild – Uncovering Holistic Mobile Insights at Wells Fargo Amy Buckner, Co-Founder & Managing Partner,