Cynthia Stephens

Accountable Advertising on the Internet: A unique perspective from Avinash Kaushik

2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly changing fuel prices, it’s clear that consumer demand shifted. Consumer automotive demand was down 25% in August from its 2007 level Demand was down 37% from its August 2006 level These changes require a renewed focus on managing marketing resources effectively — in particular, your media dollars —

Interview with Presentation Zen Master Garr Reynolds

"If you can get to Presentation Zen, you can do it all", said Mitch Joel in a recent Compete blog post. Mitch recommended that I interview Garr Reynolds to get on my way. Garr is the author of the best-selling book Presentation Zen: Simple Ideas on Presentation Design and Delivery and the Presentation Zen blog. As someone who has spent her share of time developing and delivering PowerPoint presentations I

Interview with Digital Marketing Rock Star Mitch Joel

In an interview with Avinash Kaushik, I asked who I should interview next for the Compete blog and Avinash said emphatically, Mitch Joel. "I don’t know of anyone else who has a better handle on all things Social Media and Web 2.0 and Marketing 2.0 and how the web is fundamentally altering our lives." Mitch is President of Twist Image — a digital marketing and communications agency. Marketing Magazine dubbed

Interview with Analytics Evangelist Avinash Kaushik (Part 2 of 2)

If you missed it yesterday, please check out Part 1 of Compete’s interview with author, blogger and analytics evangelist Avinash Kaushik, which discussed Web Analytics 2.0 and the best tools to use, among other things. Are free tools really all that a company needs? When should you pay for premium content? No. Scared you, did I not? No, free tools are not all that a company might need. I covered

Interview with Analytics Evangelist Avinash Kaushik (part 1 of 2)

For five years Compete has invited marketing pioneers from across the US to participate in its annual Client Forum. Among this year’s presenters was author, blogger and analytics evangelist Avinash Kaushik. He entertained and educated us on how to turn web analytics into actionable insights. I decided to interview him for the blog to share what we learned with anyone that could not attend. During the Compete Client Forum you

Take Your Virtual Seats — Oprah Is Ready To Begin Class

For those of us who spend our careers immersed in digital marketing and all things "online," a live webcast doesn’t seem like big news. So when Oprah announced a live web event as part of her book club it didn’t seem like a huge deal to me (admittedly, I’m not one of her regular fans). What happened may surprise you. It surprised me! The number of visitors to Oprah.com topped

Taking it Off: SUBWAY's 10-year Crusade

This is the time of year that visions of sugarplums turn to scary thoughts about waistlines. My gym is currently overflowing with loud (and sweaty) people hoping to be among the "biggest losers" in the contest of the month. For the past decade, the SUBWAY® restaurant chain has tried to stand out in the crowded fast-food market by striking a low-fat eating chord with consumers. SUBWAY, is celebrating "10 years