Digital 180 with Visible Measures' Matt Cutler
Visible Measures is an authority on measuring the consumption and distribution of online videos and Matt Cutler, the Visible Measures VP of Marketing and Analytics, recently spoke with Digital 180. While everyone is already familiar with online video, its function in branding campaigns is still evolving. Matt shares his ideas on how social video differs from viral, what trends he sees emerging in the near future, and what company is
Digital 180 with BabyAge.com President Jack Kiefer
Jack Kiefer, the founder, President, and CEO of BabyAge.com, has some interesting insights on the current trends in digital marketing after being in the game for many years. He shares his thoughts on the evolution of customer acquisition over the past decade, from AOL to shopping comparison to Google, and where it is heading now. BabyAge.com has also been able cut back on their search spend without seeing a drop
Digital 180 with Canoe Ventures' David Verklin
Canoe Ventures CEO David Verklin spoke with Digital 180 about the exciting changes on the horizon for television. Canoe Ventures, working with the six biggest cable providers in the U.S., is working to change the cable viewing experience and David shares how this will be done with interactivity, targeted advertising, and more. Check out the Digital 180 channel and check back with the Compete blog to hear about more exciting
Digital 180 with Virgin Mobile’s Bob Stohrer
Bob Stohrer of Virgin Mobile talked with the Digital 180 series about the unique marketing challenges facing a company that operates without a customer contract. He also shared his thoughts on finding the optimal media mix and the importance of churn reduction. To hear more insights from some of the top marketers in various industries, check out the Digital 180 channel and check back with the Compete blog for new
Digital 180 with J.D. Power’s Gene Cameron
The auto industry has seen many changes recently and J.D. Power‘s Gene Cameron spoke with the Digital 180 series to share his views on some of these developments. Gene also relates how ROI in the industry is evolving to include both shopping behavior and the purchase, as well as other advances he has seen of late. For more observation and discussion about some of the latest marketing trends, watch the
May Data Is Live on Compete.com!
Check out the May monthly data on Site Analytics, Referral Analytics and Ranked Lists. Highlights from May include Twitter’s recently surging traffic flattening out. And as a reminder, Search Analytics data is updated daily!
Digital 180 with IAB’s Randall Rothenberg
IAB President and CEO Randall Rothenberg stopped by to discuss some of interactive marketing’s pressing issues after his presentation at the recent TNS Media Digital CMO Summit. Among several topics, Randall examines governmental regulatory issues that are effecting the space, as well as the tension between direct, short-term and long-term branding marketing efforts. For more observation and discussion about some of the latest marketing trends, watch the other Digital 180
Digital 180 with YouTube’s Michael Rucker
Michael Rucker of YouTube recently joined us at the TNS Media Digital CMO Summit and shared some of his views on online video in the Digital 180 interview series. Michael discuss how the differences between broadcast and online video change how marketers should approach each and other trends he sees in online video. Check back next week for more insights from the Digital 180 series.
Digital 180 with Enfatico's Torrence Boone
Enfatico CEO Torrence Boone recently took some time out to share his insights in the latest Digital 180 interview. Torrence talks about the importance of delivering creativity and ideas cost-effectively as well as the relationship between creative and analytic/scientific thinking in marketing. Check back with the Compete Blog for more insights from the TNS Media Digital Summit and the Digital 180.
Digital 180 with Morgans Hotel Group’s Scott Williams
In the latest installment of Compete’s Digital 180 series Morgans Hotel Group‘s CMO, Scott Williams, shares his views about how to remain daring and innovative as a brand during this downturn of the economy. Stay tuned to the Compete Blog for more insights from the TNS Media Digital Summit and the Digital 180.
Digital 180 Introduced at TNS Media Digital CMO Summit
This week, Compete is introducing Digital 180, an “online TV” series that hunts for new insights by going behind the scenes with some of the industry’s most innovative and influential marketers. It’s no mistake that we’re kicking off Digital 180 at the Digital CMO Summit in Newport, RI. Formerly Compete Customer Day, this event has grown from its humble roots as a gathering of select clients into a who’s who