Christopher Collins

Device Profile: In a Changing Tablet Landscape, the iPad is still King

The Apple iPad is poised to be one of the most popular gift items of this holiday season. Compete has been closely monitoring shopper interest in the iPad since its announcement earlier this year, when a tremendous surge of online interest presaged the device’ staggering second-quarter and third-quarter product sales. Using Compete’s Device Demand Measurement data, we can see that prelaunch interest in the iPad at Apple.com trailed initial interest