Chris Coad

Hyundai (pronounced like Sunday) Accelerates into 2009

In a dark and dreary automotive market, Hyundai found a bright spot in January. Hyundai sales stepped on the accelerator and increased 14% year-over-year to 24,512 units. This sales improvement resulted in a staggering 1.6ppts increase in market share. Given total market sales were down 37% year-over-year and consumers are having a harder time getting approved for credit, Hyundai’s performance was remarkable. This kind of performance begs the question, how

Start Your Engines: Which Nascar Driver and Sponsor Sits on the Pole Position?

Ladies and gentlemen"¦.start your engines. These famous words of racing will kick off the Nascar Sprint Cup Series at the 50th running of the Daytona 500 this Sunday at 2pm EST. 168,000 screaming spectators will emerge from Nascar hibernation, which commenced at the Homestead-Miami Speedway last November, to fill the stands of the 2.5 mile tri-oval race track. With Nascar’s growing popularity, Compete used its panel of 2 million people

Initial Impacts of BMW Website Redesign

Boston, MA. February 1, 2008 — Compete’s automotive service experts help OEMs better understand how consumers interact with their websites. In the latest edition of the Compete Automotive Website Engagement Study, a monthly study that analyzes what percent of OEM website visitors use shopping tools, the team assessed the change in visitor use of three shopping tools following BMW‘s mid December website redesign. Build Your Own Vehicle The site now

Camry Most Shopped Car In August

Compete’s automotive experts help the automotive industries better undertand the shopping behaviors of the US automotive market. One of the ways they do this is through measuring the total number of consumers looking at vehile groups, brands, or even specific car models. The chart below shows the most shopped autos in August 2007, the total number of shoppers per vehicle , and the change from the previous month and year.

Tour de France: Which sites take home the yellow jersey?

Every year 189 cyclists don spandex shorts and bike jerseys that have as may sponsorships as a Nextel Cup car to fight it out and complete their dream finishing in Paris with the yellow jersey. That’s right, it’s July and Le Tour will be monopolizing the Cable TV station Versus (formerly OLN) with the constant replays of each day’s events in France. For avid cyclists and cycling fans this is

Most Shopped Cars in May – Gas Prices Driving Hybrid Shopping?

It is no surprise that a look at the top-10 vehicles consumers shopped in May were dominated by vehicles offering hybrids or better fuel efficiency when you consider gas prices reached an all-time high of $3.19/gallon in May. Out of the top-10 vehicles shopped, six of them offer hybrid models. If May shopper data tells us anything, it appears that consumers shopping hybrid models strongly relates to gas prices. This

Online Map Providers: Oh the Places You'll Go

The internet has not only revolutionized communication, but how we drive as well. Gone are the days of driving while feeling around the back seat for the Atlas to find Missoula, Montana located on page 100. Learning to fold a map to its original shape is a lost art. Few continue to use conventional maps for directions; most now use the web. But where, specifically, are people finding directions? The