Carro Halpin

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from around the web this week: Retailers’ digital ad spending nears $10 billion this year. Retail spends more on digital advertising than any other industry; they already account for 22.3% of all digital ad spend. eMarketers forecasts retailers spending another $1 billion next year with the majority of spending going towards direct response ads–driving traffic to a sale, often through search.

Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?

Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?

Sunday Series: Food and Grocery Fast Movers

This week, we compiled ten of the fastest growing food and grocery sites. Mother’s Day drove significantly more traffic than usual to shop for food online in May: the category of sites had 27.5% more Unique Visitors (UVs) than in April. Americans bought their moms chocolate covered strawberries, fruit baskets, and even meat! Berries.com (also the month’s fast mover), ediblearrangements.com, and omahasteaks.com were the highest traffic sites among the grocery fast movers.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from around the web this week: Twitter and WPP announce global strategic partnership. Twitter’s data has a unique value: it’s real-time data. This deal will share Twitter data with a lot of people: WPP companies include media network GroupM, consumer insights business Kantar and digital agencies like Wunderman. Twitter’s global data sets can be used to inform ads…

Sunday Series: Fashion Flop–No Spike for Spring Apparel

Spring fashion wasn’t on American’s minds any more or less in April than in March. Monthly traffic to apparel websites grew less than a quarter of a percent in April, with 70.8 million Unique Visitors (UVs). What sites did receive more attention as the weather got warmer? Below are ten apparel fast movers, each of which offers different products. Not surprisingly, Izi Dresses and Rent the Runway benefitted from both prom and wedding season.

The Weekly Compete Pulse

Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now.

Success Stories: Use Search Intelligence to Acquire Strategic Assets

Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.

Sunday Series: Baseball Fast Movers–Home Run for the Red Sox

Baseball is America’s pastime–so it’s only appropriate that we looked at the fastest growing baseball sites on the unofficial first weekend of summer! Baseball Enthusiast sites had 20 million Unique Visitors (UVs) in April at the start of the season. The start of baseball season attracted more attention this year; monthly traffic was up 13% over April 2012. More people did not just visit baseball sites but also spent more time on them.

The Weekly Compete Pulse

The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.

Sunday Series: Traffic Rises to Political Blogs

News and political blogs grew 11% in April with over 14 million Unique Visitors (UVs)–making it the one of the Top 20 fastest growing categories (according to Compete PRO). It was a busy news month–reflected in the second fastest growing site online: CNN.com. Below are ten of the news and political blogs with the largest increases in monthly UVs. The list naturally split almost evenly along party lines…

The Weekly Compete Pulse

We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo! look cool again. But, Tumblr is already hugely successful…